Dubai-based siblings to transfer Jiohotstar.com to Reliance for free

Jainam and Jivika reportedly bought the domain name from a Delhi-based developed who wanted Reliance to fund his higher education in exchange for Jiohotstar.com

by e4m Desk
Published: Nov 18, 2024 11:51 AM | 2 min read

The Dubai-based siblings Jainam and Jivika who bought the Jiohotstar.com domain name from an anonymous developer have reportedly decided to transfer it to Reliance free of cost.

The two were in the news when they announced their decision to buy the domain name from the developer who demanded that Reliance fund his higher education at Cambridge University in exchange Jiohotstar.com.

The website ID was registered by the Delhi-based developer in anticipation of the Reliance-Star India merger. After being turned down by Reliance, the developer sold the domain name to the siblings.

After the merger, the website JioStar has also partially gone live.

The merged entity plans to operate two distinct apps—a premium service, likely Disney+ Hotstar, and a freemium model under JioCinema. This dual-platform strategy aims to segment content offerings, catering to high-end and mass-market viewers separately, and providing advertisers with more targeted audience segments.

“A single app with diverse content could overwhelm users, making navigation challenging and potentially increasing churn. Segmenting content allows for better user experience and precise audience targeting,” said a media planner.

On the sports front, sources suggest that premium events like IPL and FIFA will remain exclusive to Disney+ Hotstar, while JioCinema will cater to regional and mass-appeal sports such as Pro Kabaddi League (PKL). This tiered approach is designed to optimize audience engagement and advertising potential across distinct viewer segments.