2018: Honor and Samsung Mobile most engaging brands on Twitter

Mobile phone brands dominate list of top 10 most engaging brands in India; Google India leads list of top 10 brands based on video views

by exchange4media Staff
Published - Dec 19, 2018 1:17 PM Updated: Dec 19, 2018 1:17 PM
Twitter

In 2018, Indian brands on Twitter raised the bar for consumer engagement through innovative and inspirational brand campaigns. From driving brand awareness to product launches, brands in India adopted an always-on approach to cultivate a deep, meaningful relationship with their customers.

 
While brands across industries make efforts to engage their audience on the platform, Twitter sheds the spotlight on the top 10 brands based on engagement that shined throughout the year and rose above the rest:

 

Top 10 most engaging brands in India in 2018

 

 

Claiming five spots in the list of Top 10 Most Engaging Brands in India, mobile phone brands lead the way for brand engagement on Twitter in 2018. Honor India (@HiHonorIndia) emerged as the most engaging brand, with its Diwali campaign #YeDiwaliHonorWali tweet promoting the #Honor9N & #HonorPlay garnering close to 20K retweets to become its top retweeted tweet.


Samsung Mobile India (@SamsungMobileIN) took the second place, with its emotive video tweet announcing the partnership with Asha Ek Hope foundation gaining the most retweets.

 

OnePlus India (@OnePlus_IN) stands strong due to its promotions of the OnePlus 5 and 6 variants, followed by Xiaomi India (@XiaomiIndia) and Motorola India (@motorolaindia) respectively. State Bank of India (@TheOfficialSBI) claimed the sixth spot, with its exemplary use of Twitter to make announcements that impacted audiences, whereas Wipro (@Wipro) owned the seventh place with updates regarding organisational growth and #WOOLmagazine. Amazon India (@amazonIN) secured the eighth position, with the #ShareforOnePlus6 campaign. The rest of the list was closed by Tata Sky (@TataSky) with its #Wishbox initiative, and Mercedes-Benz India (@MercedesBenzInd), thanks to its innovative Twitter gamification challenge.

 

Sr.No

Top 10 Most Engaging Brands in India

Top Retweeted Tweet

1

Honor India @HiHonorIndia

https://twitter.com/HiHonorIndia/status/1054307418270769152

2

Samsung Mobile India @SamsungMobileIN

https://twitter.com/SamsungMobileIN/status/1040558278378434560

3

OnePlus India @OnePlus_IN

https://twitter.com/OnePlus_IN/status/956232702889484289

4

Xiaomi India @XiaomiIndia

https://twitter.com/XiaomiIndia/status/963683972810268672

5

Motorola India @motorolaindia

https://twitter.com/motorolaindia/status/1001118140653187073

6

State Bank of India @TheOfficialSBI

https://twitter.com/TheOfficialSBI/status/973458588688637952

7

Wipro @Wipro

https://twitter.com/Wipro/status/993531855252025346

8

Amazon India @amazonIN

https://twitter.com/amazonIN/status/989165874547515392

9

Tata Sky @TataSky

https://twitter.com/TataSky/status/1033203942900019207

10

Mercedes-Benz India @MercedesBenzInd

https://twitter.com/MercedesBenzInd/status/996333413580800000

 

 

Top 10 brands based on video views in 2018*

 

 

Video continued to be the flavour of the year, with an increasing number of brands opting for different formats of video to visually showcase their products and services, driving up audience engagement.

 

At the top position, Google India (@GoogleIndia) outranked other brands across categories, with its exemplary use of video for audience engagement. The launch of the Pixel 2 featuring Anushka Sharma (@AnushkaSharma) for example, earned the brand over 3.35M video views on Twitter. Samsung Mobile India (@SamsungMobileIN) claimed the next spot with its effective use of video to announce collaborations through emotive storytelling, while Honor India (@HiHonorIndia) secured the third place with sales announcements through snappy videos. The fourth and fifth places were taken by auto brands Maruti Suzuki Nexa (@NexaExperience) and Tata Motors (@TataMotors), with their top video tweets themed around #WorldOfNEXABlue initiative and unveiling of #TataHarrier’s name, respectively. At the sixth spot, Motorola India (@motorolaindia) shared a video highlighting the dual rear-camera setup and unique modes and effects of the Moto G6 camera. Up next, the video tweet by Flipkart (@Flipkart) in collaboration with Mahesh Babu, Telugu Cinema actor to promote the Big Billion Days sale generated considerable amount of buzz. LG India (@LGIndia) claimed the second last spot by involving their target audience through a conversational video ad asking Twitter users to select the best feature of the LG Smart TV. Vistara (@airvistara) captured the attention of Twitter users with its 2018 brand film featuring Deepika Padukone as she shared her flying experience with Vistara. Lastly, HeroMotoCorp (@HeroMotoCorp) built great engagement by giving Twitter users real time access to the launch event of Xtreme 200R.

 

Sr.No

Top 10 Brands based on Video Views

Top Retweeted Video Tweet

1

Google India @GoogleIndia

https://twitter.com/GoogleIndia/status/956398927980343296

2

Samsung Mobile India @SamsungMobileIN

https://twitter.com/SamsungMobileIN/status/1040558278378434560

3

Honor India @HiHonorIndia

https://twitter.com/HiHonorIndia/status/1049729287211950081

4

Maruti Suzuki Nexa @NexaExperience

https://twitter.com/NexaExperience/status/987718643000655872

5

Tata Motors @TataMotors

https://twitter.com/TataMotors/status/1017014241398624256

6

Motorola India @motorolaindia

https://twitter.com/motorolaindia/status/1007879437184991233

7

Flipkart @Flipkart

https://twitter.com/Flipkart/status/1047808271619379200

8

LG India @LGIndia

https://twitter.com/LGIndia/status/966599556841517056

9

Vistara @airvistara

https://twitter.com/airvistara/status/959399958783827968

10

Hero MotoCorp @HeroMotoCorp

https://twitter.com/HeroMotoCorp/status/958228433925955584

 

 

Top 5 most engaging auto brands in India in 2018*

 

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