Content, which is engaging and builds dialogue with consumers, drives any digital brand campaign: Rohit Prakash Gupta

Dabur has embarked on a journey to become ‘Future Ready’, across its product line as well as communications and Rohit Prakash Gupta, Head of Marketing Services, Dabur India, calls digital “a key pillar” of this strategy

exchange4media Staff Oct 17, 2016 10:54 AM

With digital vernacular platforms, each part of the country gets shaped differently: Aditya Save

In conversation with exchange4media, Aditya Save, CMO at People Interactive, talks about the company’s plans to leverage the digital medium to reach out to a wider audience base

Abhinn Shreshtha Jul 28, 2016 1:00 PM

Having English-only approach in digital communication will be myopic: Sanjay Tripathy, HDFC Life

With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across regions and languages, says Sanjay Tripathi, Senior Executive Vice President, Head (Marketing, Analytics, Digital & E-Commerce) at ?HDFC Life

exchange4media Staff Jun 13, 2016 12:49 PM

"Regional content helps instil trust"-Deepak Ravindran

Deepak Ravindran, Founder & CEO of Lookup, talks to exchange4media abouhe impornce of regional content and how i helps to instil trust and build relatibility with the brand. Excerpts

exchange4media Staff May 24, 2016 9:41 AM

Content should have universal appeal: Sudip Ghose

Sudip Ghose, VP (Marketing) at VIP Industries, spoke to use about the importance of having the right content strategy while targeting vernacular language speakers

exchange4media Staff Apr 15, 2016 4:44 PM

Diversity of India’s lingual landscape is a challenge: Vineet Sehgal

Vineet Sehgal, CMO of Quikr, gives his thoughts about how brands can target the vernacular language target audience.

exchange4media Staff Mar 7, 2016 3:08 PM

Vernacular, digital media key focus areas for Lufthansa India: Sangeeta Sharma

Last year, with its “More Indian Than You Think” campaign, Lufthansa India tightened focus on vernacular, and first-time travelers. Sangeeta Sharma, Manager (Marketing & Communications) at Lufthansa Passenger Airlines South Asia talks about the vernacular media is becoming increasingly important, and more

exchange4media Staff Nov 2, 2015 5:23 PM

Consumption is skewing towards non-Hindi and non-English audiences: Manav Sethi

Manav Sethi, Group Head (Marketing), Head (Digital Strategy) and Business Head for AskMe Deals & Classified, speaks about how AskMe connects with the regional language speaking section of the digital ecosystem

exchange4media Staff Sep 30, 2015 3:38 PM