Last year, with its “More Indian Than You Think” campaign, Lufthansa India tightened focus on vernacular, and first-time travelers. Sangeeta Sharma, Manager (Marketing & Communications) at Lufthansa Passenger Airlines South Asia talks about the vernacular media is becoming increasingly important, and more

exchange4media Staff Nov 2, 2015 5:23 PM

Apurva Purohit, CEO of Radio City, which was acquired by Jagran Prakashan Ltd recently, is joining the parent company as President – Jagran Group. In her new role she will be working with top management in overseeing the entire business operations and functioning of Midday, Inext, Jagran online and other print and non-print businesses besides Radio city and shall also participate in strategic decision making for the group. In addition, overseeing certain functional areas of the core business of Dainik Jagran shall also be part of scope of her work

exchange4media Staff Nov 2, 2015 4:50 PM

Premiering on November 02, at 9.30 pm, the show will be hosted by TV actor Varun Badola

exchange4media Staff Nov 2, 2015 12:59 PM

In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be based out of Singapore

exchange4media Staff Nov 2, 2015 10:35 AM

Hindustan Unilever’s health soap Lifebuoy announced the latest edition of its Help a Child Reach 5 handwashing programme with a special focus on the importance of hygiene in the neonatal period – the first 28 days of child’s life

exchange4media Staff Nov 2, 2015 10:01 AM

The global media review was initiated in May this year, the account size in India is estimated to between Rs 250 and Rs 300 crore

exchange4media Staff Nov 2, 2015 9:20 AM

Top FMCG brands recently announced Q2 results. HUL saw its ad spends increase by 23.8%. Emami’s ad spends grew by 23.77%. Dabur India saw a 9.89% growth in ad spends. exchange4media takes stock of ad spends and the results of these companies during Q2FY2016 (July – September 2015 quarter)

exchange4media Staff Nov 2, 2015 9:12 AM

Hindustan Unilever’s health soap Lifebuoy announced the latest edition of its Help a Child Reach 5 handwashing programme with a special focus on the importance of hygiene in the neonatal period – the first 28 days of child’s life

exchange4media Staff Nov 2, 2015 9:05 AM

In week 42 (October 17 – 23, 2015) BARC data saw the Kannada, Malayalam and Odisha markets see a large rise in ratings. In the Telugu market Gemini TV rose to No.2 spot. Big Ganga slipped to No.3 spot in the Bhojpuri genre

exchange4media Staff Nov 2, 2015 8:56 AM

Prior to this promotion, he was the Chief Operating Officer and Revenue Head at India News. In his new role, Kohli will be responsible for leading the growth of the channel to next level

exchange4media Staff Nov 2, 2015 8:53 AM

Election Commission asks Election Commissioner to make sure that controversial ads, ‘Vote ki Kheti’ and ‘Daliton Ki thali’, don’t get published or republished

Abid Hasan Nov 2, 2015 8:36 AM

3rd & 4th ODI match aired in Week 43 on DD National helps the channel to reach its highest level since March 2012

exchange4media Staff Nov 2, 2015 8:29 AM

Radio Mirchi and DIAL launched MIRCHI T3. Co-curated by Radio Mirchi and the music trio-Shankar, Ehsaan & Loy, MIRCHI T3 is India’s first airport radio that will transform and enhance and travel experience of passengers at T3 IGI Airport

exchange4media Staff Nov 2, 2015 8:26 AM

The agency is also supporting EESL in creating awareness about schemes such as Partial Risk Guarantee Fund for Energy Efficiency (PRGFEE)

exchange4media Staff Nov 2, 2015 8:23 AM

The income for April to September 2015, the first half of this financial year, stands at Rs 5341 crore, registering a decline of 16.8 per cent over last year

exchange4media Staff Nov 2, 2015 8:22 AM

In Week 42, Fever FM continues lead in Delhi, while Radio Mirchi stays on top in Kolkata. In Bangalore Radio City takes first place

exchange4media Staff Nov 2, 2015 8:20 AM

Formerly Editorial Director of Prevention and Women’s Health, she has taken over the editorial leadership of the magazine from Mohan Sivanand, who retired on October 09

exchange4media Staff Nov 2, 2015 8:19 AM

The first-ever digital reality show is based on the Israeli format Re-Gender which explores the relationship between the sexes. The format is distributed by Armoza Formats

exchange4media Staff Nov 2, 2015 8:11 AM

“All media agencies today are gearing for change in an environment of digital, data, and technology. This is potentially changing the way we target, work seamlessly across media, deal with a connected consumer and deliver outcomes. This re-engineering, if you want to call it that, is as applicable to Madison as it is too any other agency. I hope to play my role in being a catalyst of change”

exchange4media Staff Nov 2, 2015 12:00 AM