Khali’s larger-than-life persona also made him an interesting proposition for advertisers
UltraTech Cement
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Articles
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Leadership Changes
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Campaigns
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Awards
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People
Latest News
10 Articles
9 Great Khali ad campaigns worth revisiting on his birthday
As microdramas take off, brands move from placement to participation
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build de...
Hit or Miss: The week in ads
From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”
This year's Independence Day ads show new ways to say happy azadi
From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year
HoABL appoints Navneet Dass as AGM – Brand Marketing
Prior to this, Dass was Lead Platform Marketing (B2C Business) at UltraTech Cement
Aniruddha Sinha appointed Head – Marketing at JK Lakshmi Cement
Sinha joins JK Lakshmi Cement from DryChem India
e4m IDMA 2026: UltraTech bags ‘Best Digital and Social Media Advertiser of the Year’ title
The brand won 13 metals, including 5 gold, 4 silver and 4 bronze, across categories
e4m IDMA 2026: UltraTech and Wavemaker India clinch top honours
Among the other key winners are Mindshare India, Mondelez (Cadbury) and Amazon Ads
Sumit Bhatia joins 367 Agency as Co-Founder
Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.
UltraTech Cement reappoints Vivek Agrawal as CMO for two years
The two-year term will be effective January 1, 2027, subject to shareholders' approval
Leadership Timeline
3 Updates
Jan 2027
Latest
Vivek Agrawal — Chief Marketing Officer (reappointment)
Reappointment of Vivek Agrawal as CMO for a further two-year term.
Oct 2023
Aniruddha Sinha — Head – Marketing (appointment)
Aniruddha Sinha has joined JK Lakshmi Cement as Head – Marketing.
Oct 2023
Aniruddha Sinha — Head – Marketing (appointment)
Aniruddha Sinha appointed Head – Marketing at JK Lakshmi Cement.
Campaigns, Awards & Events
Tera Ghar Mera Ghar
Aug 2023
A 53-episode drama created around the emotional journey of building a home.
Alag Chehre, Alag Kahaniyaan, Par Ehsaas Ek
Aug 2023
JK Lakshmi Cement has unveiled a new Independence Day brand film that uses the Tricolour as a symbol of unity...
Alag Chehre, Alag Kahaniyaan, Par Ehsaas Ek
Aug 2023
JK Lakshmi Cement has unveiled a new Independence Day brand film that uses the Tricolour as a symbol of unity...
Mausi/Strong Home
Jan 2023
This campaign brought Khali back using nostalgia around the original commercial, emphasizing the need for a st...
Mausi/Strong Home comeback
Jan 2023
Nearly eight years after the original campaign, Ambuja brought Khali back in 2023, using nostalgia around the...
Giant Strength for the Giant
Jan 2015
The campaign turned Khali’s extraordinary strength into a problem, showcasing Ambuja Cement as the solution.
Giant Strength for the Giant
Jan 2015
The 2015 Publicis campaign turned Khali’s extraordinary strength into a problem: furniture, walls and even eve...
Alag Chehre, Alag Kahaniyaan, Par Ehsaas Ek
Nov -0001
A campaign using color to symbolize unity and connection across the country.
Best Digital and Social Media Advertiser of the Year
Jul 2026
Awarded for excellence in digital and social media advertising.
Best Digital and Social Media Advertiser of the Year
Jul 2026
Awarded for outstanding performance in digital and social media advertising.
Best Digital and Social Media Advertiser of the Year
Jul 2026
UltraTech was honoured with the ‘Best Digital and Social Media Advertiser of the Year’ award for its outstandi...
Best Digital and Social Media Advertiser of the Year
Jul 2026
UltraTech was honoured with the ‘Best Digital and Social Media Advertiser of the Year’ award for its outstandi...
AI Insights
AI
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Digital Marketing Excellence. UltraTech Cement has been awarded for its outstanding digital and social media marketing efforts, indicating a strong focus on modern marketing strategies.
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Award Recognition. The company won a total of 13 medals at the e4m IDMA 2026, highlighting its competitive position in the advertising space.
FAQs
AI
UltraTech Cement won the 'Best Digital and Social Media Advertiser of the Year' title at the e4m IDMA 2026.
UltraTech Cement won a total of 13 medals, including 5 gold, 4 silver, and 4 bronze.
Vivek Agrawal has been reappointed as the Chief Marketing Officer of UltraTech Cement.
Vivek Agrawal's new term as CMO will begin on January 1, 2027, subject to shareholders' approval.
UltraTech Cement is focusing on digital and social media marketing to engage with modern audiences.
AI-assisted summary, reviewed by our newsroom
AI
UltraTech Cement has recently been recognized for its excellence in digital and social media marketing, winning the 'Best Digital and Social Media Advertiser of the Year' title at the e4m IDMA 2026 awards. The company secured a total of 13 medals, including 5 gold, 4 silver, and 4 bronze, showcasing its strong performance across various categories.
Key Executives
1 People
VA
Vivek Agrawal
Chief Marketing Officer