The decline compares with a sharper 15% fall recorded by the news genre in January-July 2025
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News TV advertising decline eases to 7% in Jan-Jul 2026: TAM AdEx
Beyond the radio spot: Up to 45% of festive briefs go multi-platform
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital,...
Radio advertising grows 1.2% in Jan-Jul 2026; real estate leads with 17% share: TAM AdEx
At the advertiser level, Maruti Suzuki India retained the top position on radio during January-July 2026
Akshay Kumar Birthday: From Khiladi to Brand Khiladi, his diverse ad portfolio
As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona
PKL's next rights deal is tipped for a premium. But who will pay for it?
Estimates put the next 5-yr rights cycle at ₹1,000-1,300 cr as audiences & ad volumes grow, but brands see limited pricing headroom and a concentrated...
Print holds ground despite digital surge, ad space down just 2% in Jan-Jul: TAM AdEx
Education, auto and services dominate print advertising, while jewellery, insurance, mutual funds and healthcare emerge among the fastest-growing cate...
TRP Licence Raj: Why entering the TV ratings business is easier on paper than in reality
The investment question is becoming more difficult because the television market itself faces structural pressure
Another BARC or a new ecosystem? MIB’s TAM, Chrome DM outreach raises bigger question
MIB has approached TAM and Chrome DM seeking their support and capabilities for CTV measurement, according to people familiar with the development
AI Insights
AI
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Exploration of CTV Measurement. TAM is engaging with the Ministry of Information and Broadcasting to enhance capabilities in CTV measurement, indicating a strategic pivot towards digital platforms.
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Easing Decline in TV Advertising. The decline in TV advertising for the news genre has eased to 7% in early 2026, indicating a potential stabilization in the market.
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Growth in Multi-Platform Advertising. As festive ad spends increase, nearly half of high-value campaigns are now utilizing multi-platform strategies, highlighting a shift in advertising approaches.
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Radio Advertising Growth. Radio advertising has seen a modest growth of 1.2% in the first half of 2026, with real estate being the leading sector.
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Print Advertising Resilience. Despite the digital surge, print advertising has only seen a 2% decline, with education, auto, and services leading the categories.
FAQs
AI
TAM reported a 7% decline in TV advertising for the news genre in January-July 2026, an improvement from a 15% decline in the same period of 2025.
TAM is observing a significant shift towards multi-platform advertising, with nearly 45% of festive campaigns utilizing this approach.
Real estate has emerged as the leading sector in radio advertising, holding a 17% share as of January-July 2026.
Print advertising has only seen a 2% decline, with sectors like education, auto, and services dominating the space.
TAM is collaborating with the Ministry of Information and Broadcasting to enhance its capabilities in CTV measurement.
AI-assisted summary, reviewed by our newsroom
AI
TAM has reported a slight easing in the decline of TV advertising, with a 7% drop in the news genre for January to July 2026, compared to a sharper 15% decline in the same period of 2025. Additionally, the company is exploring partnerships for CTV measurement as part of a broader initiative to adapt to evolving media consumption patterns.