Brands are using unexpected collabs to trigger conversations, reach and social amplification; industry experts say while it is a smart marketing move...
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Snitch
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Articles
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Leadership Changes
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People
Latest News
6 Articles
Celebrity x brand mismatch is driving the buzz. Does ROI follow?
Could communities become the next marketing brief after Gen Z?
New-age brand marketers say the next marketing battle may be less about reaching young consumers and more about earning a place in their culture
Gatha Dhingra joins SNITCH as Brand Strategy Lead
Dhingra was previously with Myntra as Manager - Brand Marketing
Brands rethink ‘rented’ audiences as rising CAC pushes owned media back into focus
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journey...
Followers + Community: Why brands are betting big on independent artists
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build...
Snitch acquires Berrylush as it expands into women’s wear
Berrylush will continue to operate as a separate brand
Leadership Timeline
2 Updates
Oct 2023
Latest
Siddharth Dungarwal — Founder and CEO (appointment)
Siddharth Dungarwal shared plans for the integration and development of Berrylush as part of Snitch's acquisition.
Oct 2023
Gatha Dhingra — Brand Strategy Lead (appointment)
Gatha Dhingra joins SNITCH as Brand Strategy Lead.
AI Insights
AI
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Expansion into Women's Wear. Snitch's acquisition of Berrylush marks a significant expansion into the women's wear segment, indicating a strategic move to diversify its product offerings.
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Focus on Community Engagement. The company is shifting its marketing strategy to emphasize community and cultural relevance, moving away from traditional advertising methods.
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Emphasis on Owned Media. As customer acquisition costs rise, Snitch is prioritizing owned media channels to enhance customer retention and build direct relationships with consumers.
FAQs
AI
Snitch recently acquired Berrylush, a women's wear brand, which will continue to operate as a separate entity.
Snitch is focusing on community engagement and meaningful brand associations, particularly through collaborations with independent artists.
Snitch is prioritizing owned media channels to improve customer retention and build direct consumer journeys.
Gatha Dhingra has joined Snitch as the Brand Strategy Lead, previously working at Myntra.
Collaborations with independent artists help Snitch build long-term cultural partnerships and trust with consumers, moving away from conventional advertising.
AI-assisted summary, reviewed by our newsroom
AI
Snitch has recently expanded its portfolio by acquiring Berrylush, a women's wear brand, while also focusing on innovative marketing strategies that emphasize community engagement and meaningful brand associations. The company is adapting to changing consumer behaviors by prioritizing owned media and fostering collaborations with independent artists to build trust and cultural relevance.
Key Executives
1 People
GD
Gatha Dhingra
Brand Strategy Lead