New-age brand marketers say the next marketing battle may be less about reaching young consumers and more about earning a place in their culture
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Snitch
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Articles
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Leadership Changes
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People
Latest News
5 Articles
Could communities become the next marketing brief after Gen Z?
Gatha Dhingra joins SNITCH as Brand Strategy Lead
Dhingra was previously with Myntra as Manager - Brand Marketing
Brands rethink ‘rented’ audiences as rising CAC pushes owned media back into focus
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journey...
Followers + Community: Why brands are betting big on independent artists
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build...
Snitch acquires Berrylush as it expands into women’s wear
Berrylush will continue to operate as a separate brand
Leadership Timeline
2 Updates
Oct 2023
Latest
Siddharth Dungarwal — Founder and CEO (appointment)
Siddharth Dungarwal shared plans for the integration and development of Berrylush as part of Snitch's acquisition.
Oct 2023
Gatha Dhingra — Brand Strategy Lead (appointment)
Gatha Dhingra joins SNITCH as Brand Strategy Lead.
AI Insights
AI
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Expansion into Women's Wear. Snitch's acquisition of Berrylush marks a strategic move to diversify its offerings and tap into the women's fashion market.
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Focus on Community Engagement. The company is prioritizing community-driven marketing strategies, indicating a shift towards building cultural relevance rather than just targeting demographics.
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New Leadership Appointment. The hiring of Gatha Dhingra as Brand Strategy Lead reflects Snitch's commitment to strengthening its brand marketing capabilities.
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Shift Towards Owned Media. With rising customer acquisition costs, Snitch is focusing on owned media channels to enhance customer retention and build direct relationships with consumers.
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Cultural Partnerships with Artists. Snitch is leveraging collaborations with independent artists to foster trust and long-term relationships with consumers, moving away from traditional advertising methods.
FAQs
AI
Snitch recently acquired Berrylush, a women's wear brand, which will continue to operate as a separate entity.
Gatha Dhingra has joined Snitch as the Brand Strategy Lead, previously working at Myntra.
Snitch is focusing on community engagement and building cultural relevance rather than just targeting demographics.
Snitch is prioritizing owned media channels to improve customer retention and build direct relationships with consumers.
Snitch collaborates with independent artists to create long-term cultural partnerships that help build trust with consumers.
AI-assisted summary, reviewed by our newsroom
AI
Snitch has recently expanded its portfolio by acquiring Berrylush, a women's wear brand, while also focusing on building cultural connections with consumers through community engagement and independent artist collaborations. The company has appointed Gatha Dhingra as Brand Strategy Lead to enhance its marketing efforts.
Key Executives
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Gatha Dhingra
Brand Strategy Lead