India’s screen economy faces a monetisation challenge. Extending IP, building paying audiences and demonstrating advertising effectiveness will be cri...
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Avdhesh Kumar takes charge as International Content Lead at Shemaroo
Prior to this, Avdhesh Kumar was National Sales Head - CTV and YouTube - Digital revenue monetisation
Leadership Timeline
1 Update
Oct 2023
Latest
Avdhesh Kumar — International Content Lead (appointment)
Avdhesh Kumar takes charge as International Content Lead at Shemaroo.
AI Insights
AI
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International Content Strategy. Shemaroo has appointed Avdhesh Kumar as the International Content Lead to strengthen its global content offerings and revenue generation.
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Monetization Challenges. The company is addressing the monetization challenges in India's screen economy, highlighting the need for effective audience engagement and advertising strategies.
FAQs
AI
Avdhesh Kumar is the current International Content Lead at Shemaroo.
Shemaroo is focusing on enhancing its international content strategy and addressing monetization challenges in India's screen economy.
Avdhesh Kumar has prior experience as the National Sales Head for CTV and YouTube, specializing in digital revenue monetization.
Key challenges include monetization, building paying audiences, and demonstrating advertising effectiveness.
Shemaroo is adapting by focusing on international content and exploring new monetization strategies.
AI-assisted summary, reviewed by our newsroom
AI
Shemaroo is focusing on enhancing its international content strategy by appointing Avdhesh Kumar as the International Content Lead, aiming to leverage his experience in digital revenue monetization. The company is navigating the challenges of monetizing its content in India's evolving screen economy, emphasizing the importance of building paying audiences and demonstrating advertising effectiveness.
Key Executives
1 People
AK
Avdhesh Kumar
International Content Lead