Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how consumers are no longer reliant on advertising or dealershi...
Royal Challengers Bengaluru
7
Articles
4
Campaigns
3
People
Latest News
7 Articles
The future of auto brand loyalty lies beyond the showroom
How motorcycle influencers are changing the way two-wheeler brands sell
Motorcycle influencers are reshaping how two-wheeler brands reach buyers. Industry experts discuss the growing market, campaign costs, credibility and...
Gautam Gambhir at 45: His unconventional journey as a brand endorser
On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional br...
Royal Stag’s AI-led ‘Code of Large’ turned cricket fans into creators: Pierre de Greef
Pernod Ricard India’s CDMO shared rare AI measurement data from the T20 World Cup campaign, including 300 million views and a 15% LLM search uplift
India makes the world's things. It still doesn't price them
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preferen...
From Made in India to Made for the world
Guest Column: Deepak Choudhary, President-EEMA, Founder & MD - Eva Live, EVENTFAQS Media, MSEED & Doremi Entertianment, states how the idea of Brand I...
IPL valuation up 11.4% YoY: Houlihan Lokey report
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
Campaigns, Awards & Events
Royal Stag Code of Large
Oct 2026
A campaign built on AI to deepen emotional connect with cricket fans during the T20 World Cup.
Code of Large
Oct 2026
An AI-led campaign aimed at engaging cricket fans by helping them discover their personal 'Royal Stag Code of...
Hunter 350 Launch Campaign
Oct 2023
Royal Enfield launched the Hunter 350, working with over 80 digital creators to broaden the brand's appeal and...
Make It Large
Nov -0001
Gambhir portrays the gritty underdog, delivering a narrative of resilience and self-belief.
AI Insights
AI
-
IPL Valuation Growth. The IPL has experienced a significant valuation increase of 11.4% year-on-year, indicating a strong market position for franchises like Royal Challengers Bengaluru.
-
Innovative Marketing Strategies. Royal Challengers Bengaluru is part of a trend where sports teams are adopting innovative marketing strategies to engage fans and enhance brand loyalty.
FAQs
AI
Royal Challengers Bengaluru is a franchise cricket team that competes in the Indian Premier League (IPL).
Royal Challengers Bengaluru was established in 2008.
The team has various sponsors, but specific sponsors were not mentioned in the recent articles.
Royal Challengers Bengaluru has been a competitive team in the IPL but has not won the championship as of the latest season.
The team engages with fans through innovative marketing strategies and partnerships, enhancing brand loyalty.
AI-assisted summary, reviewed by our newsroom
AI
Royal Challengers Bengaluru continues to be a significant player in the Indian Premier League (IPL), contributing to the league's overall valuation growth, which has seen an 11.4% year-on-year increase. The team is part of a broader trend where sports franchises are leveraging innovative marketing strategies and partnerships to enhance brand loyalty and engagement among fans.
Key Executives
3 People
GV
Ganapathy Viswanathan
Independent Communication Consultant & Author
DC
Deepak Choudhary
President-EEMA, Founder & MD - Eva Live
VM
Varun Mundra
Marketing Leader