Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads
PhonePe Ads
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Articles
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Leadership Changes
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Campaigns
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People
Latest News
5 Articles
Hit or Miss: The week in ads
Everyone wants to be a media company. McDonald’s just made it obvious
McDonald’s $1-bn ad business plan is the latest sign that retail media has escaped retail: if you have first-party data, consumer attention, surfaces...
Aditya Chitta moves on from Flipkart Ads, joins PhonePe Ads
He has taken up the role of Head of Large and Strategic Accounts-Ads
KBC and Bigg Boss: Two decades of success as absolute contrasts
Dr. Sandeep Goyal compares KBC and Bigg Boss as contrasting television success stories, arguing that while KBC has evolved with its audience, Bigg Bos...
Aditya Chitta joins PhonePe Ads as Head of Large & Strategic Accounts
Aditya Chitta moves to PhonePe Ads after decade at Flipkart
Leadership Timeline
2 Updates
Oct 2023
Latest
Aditya Chitta — Head of Large & Strategic Accounts (appointment)
Aditya Chitta joins PhonePe Ads as Head of Large & Strategic Accounts after moving from Flipkart.
Oct 2023
Aditya Chitta — Head of Large and Strategic Accounts-Ads (appointment)
Aditya Chitta joins PhonePe Ads as Head of Large & Strategic Accounts.
Campaigns, Awards & Events
70+ Crore Names. One Very Big Thank You
Oct 2023
PhonePe has marked its 10th anniversary with a new brand film that attempts to thank all of its 70 crore regis...
AI Insights
AI
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Leadership Change. Aditya Chitta has joined PhonePe Ads from Flipkart Ads, bringing a wealth of experience to the company.
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Market Expansion. The appointment of a seasoned professional like Chitta indicates PhonePe Ads' strategy to enhance its advertising services and compete more effectively in the market.
FAQs
AI
PhonePe Ads is the advertising division of PhonePe, focusing on providing advertising solutions leveraging its extensive user base.
Aditya Chitta is the Head of Large and Strategic Accounts at PhonePe Ads.
Aditya Chitta has over a decade of experience in advertising, previously working at Flipkart Ads.
PhonePe Ads primarily focuses on leveraging first-party data to offer targeted advertising solutions.
PhonePe Ads aims to enhance its advertising capabilities and expand its market presence through strategic leadership appointments and innovative advertising solutions.
AI-assisted summary, reviewed by our newsroom
AI
PhonePe Ads has recently appointed Aditya Chitta as the Head of Large and Strategic Accounts, marking a significant addition to its leadership team. This move reflects the company's ongoing efforts to strengthen its advertising capabilities and expand its market presence.
Key Executives
1 People
AC
Aditya Chitta
Head of Large and Strategic Accounts