Kohli was earlier with Amazon Prime Video
Nykaa
5
Articles
2
Leadership Changes
1
People
Latest News
5 Articles
Netflix appoints Shikha Kohli as Manager, Social Marketing
Creator economy gets a commerce push as brands move closer to checkout
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands ca...
The 10 Biggest Gaps in India’s MarTech Stacks
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and...
Nykaa Q1 FY27 revenue rises 29%
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
One brand, many voices: The shift towards localised storytelling
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people nat...
Leadership Timeline
2 Updates
Jun 2023
Latest
Falguni Nayar — Executive Chairperson, Founder and CEO (appointment)
Falguni Nayar commented on the company's growth and strategies during the Q1 FY27 results.
Jun 2023
Falguni Nayar — Executive Chairperson, Founder and CEO (appointment)
Falguni Nayar commented on the results and growth momentum of Nykaa.
AI Insights
AI
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Strong Revenue Growth. Nykaa's beauty business has emerged as a key growth driver, contributing to a 29% revenue increase in Q1 FY27.
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Focus on Localized Storytelling. The company is shifting towards localized storytelling to better connect with diverse consumer segments across India.
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Emphasis on Creator Partnerships. Nykaa is leveraging partnerships with creators to enhance brand visibility and engagement, aligning with broader trends in the creator economy.
FAQs
AI
Nykaa primarily focuses on beauty and personal care products, offering a wide range of cosmetics, skincare, and wellness items.
Nykaa's revenue increased by 29% in Q1 FY27.
The gross merchandise value for Nykaa's beauty business reached Rs 4,105 crore in Q1 FY27.
Nykaa is adapting by focusing on localized storytelling and forming partnerships with creators to enhance brand engagement.
The MarTech landscape in India faces challenges such as gaps in AI readiness, customer data integration, and measurement capabilities.
AI-assisted summary, reviewed by our newsroom
AI
Nykaa has reported a 29% increase in revenue for Q1 FY27, with its beauty segment driving significant growth, achieving a gross merchandise value of Rs 4,105 crore. The company continues to adapt to the evolving marketing landscape, focusing on localized storytelling and leveraging creator partnerships to enhance brand engagement.
Key Executives
1 People
SK
Shikha Kohli
Manager, Social Marketing