Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce,...
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Why FMCG giants are betting big on D2C
Minimalist FY26 income rises to ₹697 crore, ad spends up to ₹235 crore
Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore
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Financial Growth. Minimalist's income for FY26 reached ₹697 crore, reflecting a robust growth trajectory.
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Increased Advertising Spend. The company increased its advertising expenditures to ₹235 crore, highlighting its commitment to enhancing brand visibility and consumer outreach.
FAQs
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Minimalist primarily focuses on direct-to-consumer (D2C) sales in the FMCG sector, particularly in skincare and personal care products.
Minimalist's revenue from operations grew by 36% in FY26.
Minimalist's profit after tax for FY26 stood at ₹25.9 crore.
The increase in ad spend to ₹235 crore signifies Minimalist's strategy to enhance brand visibility and engage more effectively with consumers.
Yes, Minimalist is leveraging digital commerce, quick commerce, and social media to strengthen its direct consumer relationships.
AI-assisted summary, reviewed by our newsroom
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Minimalist has reported a significant increase in its financial performance for FY26, with income rising to ₹697 crore and a 36% growth in revenue from operations. The company has also ramped up its advertising expenditures to ₹235 crore, indicating a strong focus on expanding its market presence and consumer engagement.
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Ganapathy Viswanathan
Independent Communication Consultant & Author