Industry leaders will share key insights on the theme ‘Winning Attention with Context and Creativity’
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MediaKart
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11 Articles
e4m-MediaKart roundtable to decode how context & creativity can drive attention
An ad does not end at exposure, the consumer has to complete the story: Shahad Anand
At the Pitch BFSI Summit 2026, Shahad Anand of Skylight Mediakart said advertising should be measured by what follows consumer attention, not just whe...
As CTV gains ground, is long-form advertising finding its way back?
With CTV and premium content moving to larger screens, brands are rethinking the hero film. Marketers and agency heads on why length is back in play
Why Context and Creativity Are Becoming Advertising’s New Attention Currency
Industry leaders at the exchange4media and MediaKart roundtable discussed how context, creativity, AI and measurement are reshaping the battle for con...
Brands and Agencies to Decode the Attention Economy at e4m-MediaKart Roundtable
Senior brand and agency leaders will discuss attention, context, creativity, AI and measurement at the e4m-MediaKart Roundtable in Gurugram.
Why same ad can work in one moment & fail in another, MediaKart’s Shahad Anand explains
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativ...
Pitch CMO Summit: Expert panel to discuss building a human brand in AI-powered world
The upcoming edition of the conference is happening on September 3
Pitch CMO Summit 2026: Expert panel to share insights on bridging brand and performance
The upcoming edition is set to take place in Bengaluru on September 3
Industry leaders to decode what’s changing in brand building at Pitch CMO Summit 2026
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip; Nitin Khanna, CMO, ACKO & Indrajeet Mookherjee, President – Integrated Client Manageme...
AI can scale execution, but human judgment will remain indispensable, say marketers
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m-MediaKart roundtable to explore AI, creativity & context in advertising on July 31
The industry experts will share key insights on the theme ‘Driving Advertising Effectiveness Through Context, Creativity and AI’
Leadership Timeline
1 Update
Nov -0001
Latest
Shahad Anand — Business Head (appointment)
Shahad Anand discusses the importance of context in advertising.
AI Insights
AI
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Focus on Attention Economy. MediaKart is positioning itself at the forefront of the attention economy by facilitating discussions on how context and creativity can enhance consumer engagement.
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Integration of AI in Advertising. The company emphasizes the integration of AI in advertising strategies while maintaining the importance of human judgment in execution.
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Long-Form Advertising Resurgence. With the rise of CTV, MediaKart is exploring the potential resurgence of long-form advertising, indicating a shift in brand strategies.
FAQs
AI
MediaKart primarily focuses on enhancing advertising effectiveness through context and creativity to capture consumer attention.
MediaKart incorporates AI to scale execution in advertising while emphasizing the necessity of human judgment in the creative process.
MediaKart has hosted roundtables and summits discussing the attention economy, creativity, and the impact of AI on advertising.
The attention economy is significant for MediaKart as it shapes their strategies and discussions around how to effectively engage consumers.
Key industry leaders involved with MediaKart include Shahad Anand and other senior brand and agency executives who participate in their discussions.
AI-assisted summary, reviewed by our newsroom
AI
MediaKart has been actively engaging industry leaders in discussions about the evolving landscape of advertising, particularly focusing on the importance of context and creativity in capturing consumer attention. Recent roundtables and summits have highlighted the role of AI and measurement in shaping advertising strategies, emphasizing that effective advertising goes beyond mere exposure to consumer engagement.
Key Executives
4 People
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Shahad Anand
Business Head, Skylight MediaKart
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Pallavi Saxena
Chief Marketing and Revenue Officer, Cleartrip
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Nitin Khanna
CMO, ACKO
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Indrajeet Mookherjee
President – Integrated Client Management, dentsu India