From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to connect with Pujo audienc...
Malabar Gold & Diamonds
6
Articles
1
Leadership Changes
5
Campaigns
3
People
Latest News
6 Articles
Durga Puja 2026: How brands tap into stories behind the celebrations
Jewellery Brands: What really drives the buying decision?
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines why festive advertising alone cannot drive purchases with...
Sreeja MS joins White Gold as Head of Communications
In her new role, she will be responsible for the company's communications mandate as it builds its position in the organised gold-buying space.
Wamiqa Gabbi appointed as first national brand ambassador of Everlite by Senco
Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style an...
Onam remains Kerala’s biggest retail opportunity for brands
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celeb...
Why every marketer should understand Onam
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arr...
Leadership Timeline
1 Update
Oct 2023
Latest
Sreeja MS — Head of Communications (appointment)
Sreeja MS joins White Gold as Head of Communications, marking her latest transition after 15 years across journalism, media and branded cont...
Campaigns, Awards & Events
Ekshathei Gold – Being Together is Gold
Oct 2026
Tata Tea Gold's campaign emphasized shared time over material gifts.
Diwali Campaign
Nov 2023
Campaign featuring bridal collections and messages around family and tradition.
Diwali Campaign
Nov 2023
Campaign featuring bridal collections and messages around family and tradition.
Onam Campaign
Aug 2023
Malabar Gold & Diamonds promotes festive offers for Onam.
Onam Campaign
Aug 2023
Malabar Gold promotes exclusive Onam collections to attract customers.
AI Insights
AI
-
Focus on Quality and Design. Malabar Gold & Diamonds emphasizes the importance of quality and design in driving consumer purchases, especially during festive seasons.
-
Cultural Relevance in Marketing. The company is leveraging cultural narratives and local traditions to enhance its marketing strategies, particularly during significant festivals like Onam and Durga Puja.
FAQs
AI
The primary focus of Malabar Gold & Diamonds is to provide high-quality jewelry that emphasizes design and value, particularly during festive seasons.
The company approaches festive marketing by connecting with cultural narratives and traditions to resonate with consumers during celebrations.
Significant festivals for Malabar Gold & Diamonds include Onam and Durga Puja, which are key retail opportunities in India.
Malabar Gold & Diamonds attracts younger consumers by focusing on quality, design, and cultural relevance in its marketing efforts.
The articles do not specify any community initiatives, but the company's focus on local traditions suggests a potential engagement with community narratives.
AI-assisted summary, reviewed by our newsroom
AI
Malabar Gold & Diamonds continues to strengthen its market presence by focusing on quality, design, and value in its offerings, particularly during festive seasons like Onam and Durga Puja. The company is adapting its marketing strategies to connect more deeply with consumers by understanding cultural narratives and shopping behaviors.
Key Executives
3 People
GV
Ganapathy Viswanathan
Independent Communication Consultant & Author
SM
Sreeja MS
Head of Communications at White Gold
WG
Wamiqa Gabbi
National Brand Ambassador of Everlite by Senco