The athlete is the latest addition to a list of celebs and sports figures whose official LinkedIn debuts triggered headlines
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Articles
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Leadership Changes
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Events
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People
Latest News
5 Articles
Virat Kohli debuts on LinkedIn: Why celebs are trading Instagram for LinkedIn equity
Sachin Sharma moves on from LinkedIn
Sharma was LinkedIn’s Director-Marketing Solutions
LinkedIn promotes Senthil Kumar Mani to Director, Experimentation Platform
Prior to joining LinkedIn, Mani was Senior Engineering Manager at Flipkart
Buyability, Not Reach: LinkedIn's Devajit Roy redraws marketing playbook at e4m TechManch
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
AI now powers over 40% of LinkedIn's long-form posts: Study
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
Leadership Timeline
3 Updates
Oct 2023
Latest
Senthil Kumar Mani — Director, Experimentation Platform (appointment)
Senthil Kumar Mani has been promoted to Director, Experimentation Platform at LinkedIn.
Oct 2023
Sachin Sharma — Director-Marketing Solutions (departure)
Sachin Sharma has moved on from LinkedIn after 6.5 years.
Oct 2023
Sachin Sharma — Director-Marketing Solutions (departure)
Sachin Sharma moves on from LinkedIn after 6.5 years.
AI Insights
AI
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Celebrity Engagement. Virat Kohli's debut on LinkedIn highlights a trend of celebrities moving from platforms like Instagram to LinkedIn, indicating a shift in how public figures engage with professional audiences.
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Marketing Strategy Shift. LinkedIn's Head of India, Devajit Roy, advocates for a marketing approach focused on 'buyability' rather than traditional vanity metrics, reflecting a strategic pivot in B2B marketing.
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AI Integration in Content. A recent study reveals that over 40% of long-form posts on LinkedIn are generated by AI, showcasing the platform's integration of advanced technology in user-generated content.
FAQs
AI
LinkedIn is witnessing an influx of celebrities, like Virat Kohli, who are joining the platform, indicating a shift from traditional social media engagement.
LinkedIn is encouraging marketers to focus on 'buyability' instead of vanity metrics, adapting to the evolving landscape influenced by AI.
A study found that over 40% of long-form posts on LinkedIn are entirely AI-generated.
Sachin Sharma, LinkedIn’s Director-Marketing Solutions, has moved on from the company.
Senthil Kumar Mani has been promoted to Director of the Experimentation Platform at LinkedIn.
AI-assisted summary, reviewed by our newsroom
AI
LinkedIn is experiencing a surge in celebrity engagement as notable figures like Virat Kohli join the platform, signaling a shift from traditional social media. Additionally, the company is emphasizing the importance of 'buyability' over reach in its marketing strategies, particularly in the context of AI's growing influence on content creation.
Key Executives
3 People
DR
Devajit Roy
Head of India
SK
Senthil Kumar Mani
Director, Experimentation Platform
SS
Sachin Sharma
Former Director-Marketing Solutions