As automation accelerates content production and media planning, rising output expectations, quality checks & fragmented workflows are eating into the...
Affle
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Articles
2
Leadership Changes
1
Events
2
People
Latest News
7 Articles
AI is making marketers faster. So why is the workload growing?
Who’s actually watching your CTV ad? India’s 200 million-plus-viewer measurement puzzle
India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households complicate a basic questio...
Affle appoints Aswini Bommakanti as Marketing Director
Prior to this, she was with RateGain as Vice President - Product Marketing
The AI knows why you saw the ad. What about the advertiser?
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof...
What’s an ad impression worth in an AI conversation?
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger i...
e4m TechManch: Experts to share insights on navigating data, platforms & privacy in India
The panellists will share insights on the topic ‘Do Brands Still Own the Consumer? Navigating Data, Platforms & Privacy in India’
Nishant Malik moves on from Affle after 10 years
Malik most recently served as Senior Director at Affle
Leadership Timeline
2 Updates
Oct 2023
Latest
Nishant Malik — Senior Director (departure)
Nishant Malik has exited Affle after a 10-year stint with the company.
Oct 2023
Aswini Bommakanti — Marketing Director (appointment)
Affle has appointed Aswini Bommakanti as Marketing Director.
AI Insights
AI
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Leadership Change. Affle has appointed Aswini Bommakanti as the new Marketing Director, indicating a strategic move to strengthen its marketing capabilities.
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Market Challenges. The company is addressing the complexities of measuring ad effectiveness in India's growing connected TV market, which has surpassed 200 million viewers.
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Long-term Employee Departure. Nishant Malik has left Affle after a decade, which may impact the company's internal dynamics and strategic direction.
FAQs
AI
Affle is known for its mobile advertising and marketing technology solutions that help brands connect with consumers effectively.
Aswini Bommakanti has been appointed as the new Marketing Director of Affle.
Affle is facing challenges related to measuring ad effectiveness in a fragmented market, particularly with the rise of connected TV audiences.
Nishant Malik recently left Affle after serving for 10 years.
The connected TV audience in India, which has crossed 200 million, presents both opportunities and challenges for Affle in terms of ad measurement and effectiveness.
AI-assisted summary, reviewed by our newsroom
AI
Affle has recently appointed Aswini Bommakanti as its new Marketing Director, bringing in fresh leadership to enhance its marketing strategies. The company continues to navigate the complexities of the advertising landscape in India, particularly with the rise of connected TV audiences and the challenges of measuring ad effectiveness in a fragmented market.
Key Executives
2 People
AB
Aswini Bommakanti
Marketing Director
NM
Nishant Malik
Former Senior Director