At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer'...
Latest News
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Pitch CMO Summit 2026: When brand meets performance, the funnel becomes a loop
The case for FAST: Regional television’s next prime-time opportunity
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest rout...
FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
Onam remains Kerala’s biggest retail opportunity for brands
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celeb...
Taapsee Pannu at 39: The relatable star brands keep betting on
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Campaigns, Awards & Events
Onam Campaign
Aug 2023
LG enhances its presence in the market with promotional activities during Onam.
Innovation and Everyday Convenience Campaign
Nov -0001
Campaign connecting with urban households.
Innovation and Everyday Convenience Campaign
Nov -0001
Campaign connecting with urban households.
AI Insights
AI
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Growth in CTV Audience. The rise of the Connected TV audience in India, which has reached 207 million, presents a significant growth opportunity for LG in terms of advertising and consumer engagement.
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Integration of Brand and Performance Marketing. LG is participating in discussions that emphasize the need for a cohesive approach to brand and performance marketing, suggesting a strategic shift in how marketing budgets are allocated.
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Focus on Free Ad-Supported Television (FAST). LG is recognizing the potential of FAST as a new revenue stream in the regional television market, aligning with trends that indicate a shift towards addressable advertising.
FAQs
AI
LG is focusing on integrating brand and performance marketing strategies to enhance consumer engagement.
LG is exploring opportunities within the growing CTV market, which has seen a significant increase in audience numbers and advertising potential.
FAST, or Free Ad-Supported Television, is seen as a key opportunity for LG to tap into new revenue streams in the regional television market.
Recent trends indicate a growing audience for CTV and a shift towards addressable advertising, prompting LG to adapt its marketing strategies accordingly.
LG believes that the split between brand and performance marketing exists mainly in budget lines and organizational structures, rather than in consumer perception.
AI-assisted summary, reviewed by our newsroom
AI
LG has been actively engaging in discussions around the evolving landscape of advertising and media, particularly focusing on the integration of brand and performance marketing. The company is also exploring opportunities within the growing Connected TV (CTV) market in India, which has seen significant increases in audience engagement and advertising potential.
Key Executives
1 People
RJ
Ravalnath Joshi
Business Head of Aidem Ventures