Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest rout...
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The case for FAST: Regional television’s next prime-time opportunity
FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
Onam remains Kerala’s biggest retail opportunity for brands
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celeb...
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Campaigns, Awards & Events
Onam Campaign
Aug 2023
LG enhances its presence in the market with promotional activities during Onam.
Innovation and Everyday Convenience Campaign
Nov -0001
Campaign connecting with urban households.
Innovation and Everyday Convenience Campaign
Nov -0001
Campaign connecting with urban households.
AI Insights
AI
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Growth in CTV Audience. India's CTV audience has reached 207 million, indicating a substantial market for advertising and content delivery.
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Emergence of FAST. FAST is identified as the largest untapped CTV ad inventory in India, with one-third of viewers aware of it and one in five actively watching.
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Increased Viewing Time. FAST viewers spend an average of 3.4 hours a day on CTV, which is higher than the overall average of 2.9 hours, highlighting a shift in consumer behavior.
FAQs
AI
FAST stands for Free Ad-Supported Television, which is a model that allows viewers to watch content for free while viewing advertisements.
The CTV audience in India has reached 207 million, with significant growth in rural viewing.
FAST viewers spend an average of 3.4 hours a day on connected television.
One-third of CTV viewers in India are already aware of FAST.
Onam is considered one of Kerala's biggest retail opportunities, combining tradition, family celebrations, and consumer spending.
AI-assisted summary, reviewed by our newsroom
AI
LG is actively engaging in the evolving landscape of connected television (CTV) in India, particularly focusing on Free Ad-Supported Television (FAST) as a significant revenue opportunity for regional broadcasters. With the CTV audience in India reaching 207 million, LG is positioned to leverage this growth by tapping into the increasing awareness and viewership of FAST among consumers.
Key Executives
1 People
RJ
Ravalnath Joshi
Business Head of Aidem Ventures