Prior to the new role, he served as Regional Market Planning Lead for the US, Canada and Latin America
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Articles
3
Leadership Changes
7
Campaigns
3
People
Latest News
8 Articles
KFC India names Yash Kumar as Director - Strategy
KFC enters the ChatGPT ad space, takes advertising beyond search
As consumer discovery is moving from clicks and scrolls to conversations on AI platforms, brands are now rethinking ways to get discovered
KFC ropes in Amy Ellis Durini as Global Chief Brand Officer
Prior to this, Amy Ellis Durini was with Taco Bell International, where she was Chief Marketing and Strategy Officer
Moksh Chopra to be Market Lead, Indian Subcontinent, for Taco Bell International
Moksh Chopra has been with Yum! for 16 years and will be leading operations in India, Sri Lanka and Kuwait
Could communities become the next marketing brief after Gen Z?
New-age brand marketers say the next marketing battle may be less about reaching young consumers and more about earning a place in their culture
9 Great Khali ad campaigns worth revisiting on his birthday
Khali’s larger-than-life persona also made him an interesting proposition for advertisers
Culture is becoming business lens: ShareChat & Moj on what that changes for marketers
That shift was a central theme at the Gurugram edition of ShareChat and Moj’s Culture Intelligence Summit 2026
Communities over Commercials: How KFC became part of Gen Z conversations
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
Leadership Timeline
3 Updates
Nov 2026
Latest
Amy Ellis Durini — Global Chief Brand Officer (appointment)
KFC Global has appointed Amy Ellis Durini as Global Chief Brand Officer.
Sep 2026
Moksh Chopra — General Manager (transition)
Moksh Chopra has been with Yum! for 16 years and is transitioning to Taco Bell.
Oct 2023
Yash Kumar — Director - Strategy (appointment)
Yash Kumar has joined KFC India as Director - Strategy, marking his return to the Indian market after three years with KFC U.S.
Campaigns, Awards & Events
Double Chicken Dynamite Launch
Oct 2023
KFC launched its new product 'Double Chicken Dynamite' through real-life social experiences, focusing on Gen Z...
KFC enters the ChatGPT ad space
Oct 2023
KFC India partners with ChatGPT to promote its Rs 99 Chicken Krisper Meal, integrating the brand into conversa...
KFC enters the ChatGPT ad space
Oct 2023
KFC India partners with ChatGPT to promote its Rs 99 Chicken Krisper Meal, integrating the brand into conversa...
KFC enters the ChatGPT ad space
Oct 2023
KFC India partners with ChatGPT to promote its Rs 99 Chicken Krisper Meal, integrating the brand into conversa...
Double Chicken Dynamite Launch
Jan 2023
KFC launched its new product 'Double Chicken Dynamite' through real-life social experiences, focusing on Gen Z...
Double Down Burger
Jan 2021
The campaign showcased Khali trying unexpected hobbies after discovering the burger, presenting a new side of...
Double Down Burger
Jan 2021
KFC found another side of Khali in its 2021 Double Down Burger campaign, showing him trying unexpected hobbies...
AI Insights
AI
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Innovative Advertising Approach. KFC is leveraging AI technology by entering the ChatGPT ad space, reflecting a shift in advertising strategies to engage consumers in new ways.
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Strategic Leadership Changes. KFC India has appointed Yash Kumar as Director of Strategy, indicating a commitment to enhancing strategic direction within the company.
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Focus on Community Engagement. KFC is adopting a content-first strategy to connect with Gen Z, partnering with PlayAce to integrate its products into authentic social settings.
FAQs
AI
Yash Kumar has been appointed as the new Director of Strategy for KFC India.
KFC is entering the ChatGPT ad space to enhance consumer engagement through conversational AI.
Amy Ellis Durini has been named the Global Chief Brand Officer of KFC.
KFC is focusing on community engagement and a content-first strategy to connect with Gen Z consumers.
Moksh Chopra has been appointed as the Market Lead for the Indian Subcontinent at Taco Bell International.
AI-assisted summary, reviewed by our newsroom
AI
KFC India has recently appointed Yash Kumar as Director of Strategy and Amy Ellis Durini as Global Chief Brand Officer, signaling a focus on strategic leadership and brand development. The company is also innovating its advertising approach by entering the ChatGPT ad space, aiming to enhance consumer engagement through conversational AI platforms.
Key Executives
3 People
YK
Yash Kumar
Director of Strategy
AE
Amy Ellis Durini
Global Chief Brand Officer
MC
Moksh Chopra
Market Lead, Indian Subcontinent, Taco Bell International