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The creator effect: How influence is rewriting corporate communications
The creator effect: How influence is rewriting corporate communications

Industry leaders explore how creators are shifting the balance of influence and reshaping communications

Yeh Naya Bharat Hai: Is it a brand new India, or an India that is a new brand?
Yeh Naya Bharat Hai: Is it a brand new India, or an India that is a new brand?

Subhrangshu Neogi, former corporate leader turned entrepreneur, shares his thoughts on this Independence Day

The AI bill shock: Why the companies spending the most are learning the hardest lessons
The AI bill shock: Why the companies spending the most are learning the hardest lessons

Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adopt...

AI Insights
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  • Influence of Creators. Goldman Sachs is recognizing the impact of creators on corporate communications, indicating a shift in how companies engage with their audiences.
  • Focus on Financial Discipline. The company is part of a larger trend where financial institutions are learning to balance AI adoption with financial discipline, suggesting a strategic pivot in operational focus.
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Goldman Sachs is a leading global investment banking, securities, and investment management firm.
Goldman Sachs is exploring how influencers are reshaping communications, indicating a shift in their engagement strategies.
The firm is navigating the complexities of integrating AI while maintaining financial discipline.
Goldman Sachs operates in investment banking, securities, and investment management.
Goldman Sachs serves a diverse range of clients including corporations, financial institutions, governments, and individuals.
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Goldman Sachs is actively engaging in discussions about the evolving landscape of corporate communications, particularly how influencers are reshaping the narrative. The firm is also navigating the complexities of AI adoption and financial discipline, reflecting a broader trend among companies in the financial sector.

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Devang Shah
Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India
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