Asian Paints

Marketing leaders weigh in on how brands selling infrequently purchased products balance customer acquisition, brand building and measurable business...

From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to connect with Pujo audienc...

Prior to this, he was with Berger Paints India

From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into adverti...

As Birla Opus, JSW Dulux & Pidilite’s Haisha challenge leaders, the festive season will show whether distribution muscle, dealer economics and painter...

As Ranbir Kapoor turns 44, brands continue to draw on his film characters, celebrity status and growing entrepreneurial presence across FMCG, automobi...

On his birthday, a look at some of the latest campaigns that have leveraged Ayushmann Khurrana’s relatable persona across travel, payments, sleep, fas...

On his birthday, exchange4media looks back at the National Award-winning filmmaker’s journey from the newsroom to books and the big screen

As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how customer centricity and culture build lasting trust

Leo Puri has four decades of industry experience and is presently Advisory India Chair, Apax

Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar

Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used

The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationshi...

From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”

From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year

Company posts 34% rise in Q1FY27 standalone net profit

From Tota's startup jargon to SRK's Hyundai homecoming, this week's ads prove substance still beats style, even when the style is dazzling

Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decad...