Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
Asian Paints
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Articles
6
Campaigns
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People
Latest News
8 Articles
Asian Paints expands partnership with Bigg Boss across five regional markets
Colours and Branding: When colour becomes an identity
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Bigg Boss Bangla Arrives in Bengal: Sourav Ganguly takes charge as battle for crown begins
The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationshi...
Hit or Miss: The week in ads
From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”
This year's Independence Day ads show new ways to say happy azadi
From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year
Asian Paints' Q1FY27 revenue up 17%
Company posts 34% rise in Q1FY27 standalone net profit
Hit or Miss: The week in ads
From Tota's startup jargon to SRK's Hyundai homecoming, this week's ads prove substance still beats style, even when the style is dazzling
AI is transforming Indian advertising. Can it say ‘Har Ghar Kuch Kehta Hai’?
Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decad...
Campaigns, Awards & Events
Rang Bana Rahe
Oct 2023
A new brand platform celebrating the resilience of people and introducing a character named Khushrangi.
Asian Paints expands partnership with Bigg Boss
Oct 2023
Asian Paints has announced a significant expansion of its association with the reality show Bigg Boss for the...
5000+ Colours of Freedom
Aug 2023
Asian Paints’ Independence Day print campaign celebrates the many colours that shape India’s homes and identit...
5000+ Colours of Freedom
Aug 2023
Asian Paints’ Independence Day print campaign, '5000+ Colours of Freedom,' celebrates the many colours that sh...
5000+ Colours of Freedom
Nov -0001
A print-led campaign showcasing the brand's colors against the Tricolour.
Onam communication
Nov -0001
The brand beautifully leveraged the power of colour to wish its audiences a Happy Onam.
AI Insights
AI
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Financial Growth. The company reported a 17% increase in revenue and a 34% rise in net profit for Q1FY27, showcasing robust financial health.
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Partnership Expansion. Asian Paints has scaled its partnership with Bigg Boss to five regional markets, enhancing brand engagement and reach.
FAQs
AI
Asian Paints has expanded its partnership with Bigg Boss to include Tamil, Telugu, Kannada, Malayalam, and Bangla editions.
Asian Paints reported a 17% increase in revenue for Q1FY27.
The company's standalone net profit rose by 34% in Q1FY27.
The partnership is active in Tamil, Telugu, Kannada, Malayalam, and Bangla markets.
The partnership enhances brand visibility and engagement across diverse regional audiences.
AI-assisted summary, reviewed by our newsroom
AI
Asian Paints has recently expanded its partnership with the Bigg Boss reality show to include five regional markets, enhancing its visibility across various demographics. Additionally, the company reported a 17% increase in revenue and a 34% rise in standalone net profit for Q1FY27, indicating strong financial performance.
Key Executives
2 People
AS
Amit Syngle
Managing Director & CEO
KS
Kumar S. S. R.
Chief Financial Officer