Authors

Amitava Bhattacharya

COO NA NA

Amitava Bhattacharya, COO, The Wall

Post-Kohli Playbook: Rethinking endorsements in a fragmented influence economy

Amitava Bhattacharya, The Wall?blur=25

Guest Column: Amitava Bhattacharya, COO, The Wall, write on why Virat Kohli’s retirement from Test cricket is the closing of a defining chapter in the brand endorsement playbook

Amitava Bhattacharya May 14, 2025 9:53 AM