The decision came after representatives from the broadcast industry met TRAI officials on Thursday

exchange4media Staff Dec 27, 2018 8:51 PM

Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018

exchange4media Staff Dec 27, 2018 6:17 PM

Using festive mood to create awareness, says RED FM Chief Operating Officer

exchange4media Staff Dec 27, 2018 4:57 PM

Telecom authority says it’s preparing detailed migration plan for existing subscribers 

exchange4media Staff Dec 27, 2018 2:58 PM

LEAD, which stands for Leadership, Empowerment and Development, is a career development initiative

exchange4media Staff Dec 27, 2018 2:47 PM

He was earlier the CEO of South entertainment channels

exchange4media Staff Dec 27, 2018 2:17 PM

The event will flag off on 12th March, 2019 at the historic Sabarmati Ashram and conclude on 21st March, 2019 at Dandi

exchange4media Staff Dec 27, 2018 2:05 PM

The campaign asked readers to find a star mnemonic that appears in the advertisements in the Hindustan every day and SMS the name of the advertiser on which the star appeared

exchange4media Staff Dec 27, 2018 1:40 PM

The company went for re-branding in 2018, 27 years after its inception

exchange4media Staff Dec 27, 2018 12:54 PM

Students from all IITs were asked to suggest newer ways of measuring TV viewership habits. IIT Kharagpur grabbed gold, IIT Kanpur silver and IIT Bombay bronze

exchange4media Staff Dec 27, 2018 12:10 PM

Step taken after complaints from retailers and traders

exchange4media Staff Dec 27, 2018 11:23 AM

Gupta is a seasoned marketing professional with stints with News Nation, News 24, NewsX, India TV, Business Standard and most recently Zee Media Corporation Limited

exchange4media Staff Dec 27, 2018 10:48 AM

Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019

Prasad Shejale Dec 27, 2018 9:08 AM

The events that unfolded this year put the spotlight on data security and privacy, social media’s role in propagating fake news and misinformation, and brand safety issues. 

exchange4media Staff Dec 27, 2018 8:50 AM

The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories   

exchange4media Staff Dec 27, 2018 8:43 AM

The channel packs will come in three categories: Times Network News Pack, Times Network Value Pack and Times Network HD Premium Pack

exchange4media Staff Dec 27, 2018 8:41 AM

From Campa Cola to Hero Honda, the Being Human actor has been the face of many brands 

exchange4media Staff Dec 27, 2018 8:40 AM

In an interview with exchange4media, Pandey spoke about the rise of Corp Comm approach and trends that will shape the domain in the next few years

Ruhail Amin Dec 27, 2018 8:38 AM

2018 has been a year of experiments, spinoffs and new genres for television

Sonam Saini Dec 27, 2018 8:36 AM

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri Dec 27, 2018 8:34 AM