The decision came after representatives from the broadcast industry met TRAI officials on Thursday

exchange4media Staff 27-December-2018

Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018

exchange4media Staff 27-December-2018

Using festive mood to create awareness, says RED FM Chief Operating Officer

exchange4media Staff 27-December-2018

Telecom authority says it’s preparing detailed migration plan for existing subscribers 

exchange4media Staff 27-December-2018

LEAD, which stands for Leadership, Empowerment and Development, is a career development initiative

exchange4media Staff 27-December-2018

He was earlier the CEO of South entertainment channels

exchange4media Staff 27-December-2018

The event will flag off on 12th March, 2019 at the historic Sabarmati Ashram and conclude on 21st March, 2019 at Dandi

exchange4media Staff 27-December-2018

The campaign asked readers to find a star mnemonic that appears in the advertisements in the Hindustan every day and SMS the name of the advertiser on which the star appeared

exchange4media Staff 27-December-2018

The company went for re-branding in 2018, 27 years after its inception

exchange4media Staff 27-December-2018

Students from all IITs were asked to suggest newer ways of measuring TV viewership habits. IIT Kharagpur grabbed gold, IIT Kanpur silver and IIT Bombay bronze

exchange4media Staff 27-December-2018

Step taken after complaints from retailers and traders

exchange4media Staff 27-December-2018

Gupta is a seasoned marketing professional with stints with News Nation, News 24, NewsX, India TV, Business Standard and most recently Zee Media Corporation Limited

exchange4media Staff 27-December-2018

Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019

Prasad Shejale 27-December-2018

The events that unfolded this year put the spotlight on data security and privacy, social media’s role in propagating fake news and misinformation, and brand safety issues. 

exchange4media Staff 27-December-2018

The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories   

exchange4media Staff 27-December-2018

The channel packs will come in three categories: Times Network News Pack, Times Network Value Pack and Times Network HD Premium Pack

exchange4media Staff 27-December-2018

From Campa Cola to Hero Honda, the Being Human actor has been the face of many brands 

exchange4media Staff 27-December-2018

In an interview with exchange4media, Pandey spoke about the rise of Corp Comm approach and trends that will shape the domain in the next few years

Ruhail Amin 27-December-2018

2018 has been a year of experiments, spinoffs and new genres for television

Sonam Saini 27-December-2018

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri 27-December-2018