Date-wise News
Govt provides X- Category security to Zee News Editor Sudhir Chaudhary

Media reports suggest that personnel from industrialist Naveen Jindal’s office claimed to have received a phone call, allegedly threatening to frame Jindal after murdering Chaudhary

exchange4media Staff Sep 15, 2015 5:46 PM

Viacom18 & IndiaCast expand footprint with Rishtey Asia

The network has also announced the rebranding of Rishtey in UK and USA to Rishtey Europe and Rishtey Americas

exchange4media Staff Sep 15, 2015 5:43 PM

TV Today sells 4 radio stations to ENIL in Rs 4 crore deal

TV Today Network (parent company of Oye FM) has informed the Bombay Stock Exchange that it has entered into a binding contract with ENIL (parent company of Radio Mirchi) to sell its four stations (Jodhpur, Amritsar, Patiala, and Shimla)

exchange4media Staff Sep 15, 2015 3:21 PM

iProspect named Agency of The Year at the 5th Asian Customer Engagement Forum

The agency took home an additional seven awards including The Marketer of the Year award for Managing Director Vivek Bhargava and Marketing Leader of the year for Executive Vice President Brijesh Munyal

exchange4media Staff Sep 15, 2015 1:22 PM

Ex-Senior VP & Head – Digital of Grey Group, Sudhir Nair launches new communication agency 21N78E

He is partnered by Navin Karkera who comes with experience in sales and advertising and previously worked with Trikaya Grey before starting his own agency with a focus on rural markets

exchange4media Staff Sep 15, 2015 12:11 PM

Aaj Tak sets tone for Bihar elections with Panchayat Aaj Tak

The Conclave is scheduled for today, September 15 in Patna and will see the top political faces debate the hottest issues in the nation's most gripping state election

exchange4media Staff Sep 15, 2015 10:51 AM

4-wheelers anticipated to speed past 2-wheelers in festive ad volumes

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff Sep 15, 2015 9:45 AM

SC hears state govts' plea on ban of CM ads, seeks Centre's response

SC has asked Centre to respond on this matter and the next hearing date is October 13

Abid Hasan Sep 15, 2015 8:58 AM

Roast comedy enters Indian television industry

The launch of “Comedy Nights Bachao” outperforms other three launches in week 36

Priyanka Mehra Sep 15, 2015 8:53 AM

S-Group Insights: DTH players opt for TV over print with 33% drop in print ad volumes

Around 52% of the TV ad volume is contributed by the top 3 players - Dish TV, Tata Sky and Videocon D2H

exchange4media Staff Sep 15, 2015 8:45 AM

4-wheelers anticipated to speed past 2-wheelers in festive ad volumes

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff Sep 15, 2015 8:19 AM

OYO Rooms attempts humour in maiden TVCs

The campaign conceptualised by Boring Brands talks about the convenience of booking and standard amenities that all OYO Rooms provide

Sarmistha Neogy Sep 15, 2015 7:52 AM

Today news is fiction: Sanjay Kulshreshtha

“We play with the news and its content in order to present it in a different manner. We tweak things when it comes to reporting but people are aware of the truth now and they are expecting us to show the truth,” says Kulshreshtha, Editor in Chief, News Nation Network

Abid Hasan Sep 15, 2015 7:48 AM

Why are brands going digital-first and digital-only?

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy Sep 15, 2015 7:46 AM

Heinz under fire in UK over ‘misleading’ ad; ordered to be called ‘tomato seasoning’ in Israel

Heinz has been forced to drop the tagline 'healthy snack' for its range of baby biscuits, following a complaint that they are high in sugar. In Israel, Heinz has been ordered to drop 'ketchup' and use 'tomato seasoning' instead as a description for its product. In India the brand has been running an educative TVC to talk about how safe the ketchup is for consumption

Sarmistha Neogy Sep 15, 2015 7:41 AM