Date-wise News
Congress party likely to launch a national TV channel

The party aims to reach out to the masses with this channel and are in talks with south India based Jaihind TV to convert it into a national channel

exchange4media Staff Aug 13, 2015 5:44 PM

Disney India forays into live entertainment segment with ‘Beauty And The Beast’ musical

The show will be played across in Mumbai and Delhi from October to December. The musical has been on stages across 28 countries and will be completely developed in India while retaining the original script and music of the Broadway show

exchange4media Staff Aug 13, 2015 5:03 PM

Media Mantra bags 15 accounts in last quarter

Between April and June 2015 the PR company has acquired various business domains– from executive search, consulting, education, technology, and e-commerce. They plan to set up a new office in Gurgaon to target a wider range of clientele

exchange4media Staff Aug 13, 2015 1:16 PM

BEA representatives meet Arun Jaitley over show cause notice

The notice to various popular news channels was in response to inappropriate coverage of 1993 Mumbai blasts convict Yakub Memon’s hanging

exchange4media Staff Aug 13, 2015 12:02 PM

Twitterati reacts to Govt suing Nestle India for Rs 640 crore over Maggi crisis

Government has sued Nestle India on the ground that the company sold unsafe and hazardous products (Maggi noodles) to consumers, and also for their misleading ads

Sarmistha Neogy Aug 13, 2015 11:55 AM

Teach For India unveils new TVC by SamaajScope

The TVC will make its debut on Star Television Network along with a host of other digital platforms and precedes the NGO’s next Fellow intake

exchange4media Staff Aug 13, 2015 11:08 AM

Rdio scouting for radio partnerships as it seeks to expand India presence

Digital music streaming provider Rdio entered India earlier this year and the company is now seeking to stamp its authority in a very nascent digital music streaming market that sees the likes of Gaana and Saavn

Abhinn Shreshtha Aug 13, 2015 10:24 AM

Ford earmarks 15-20% of its marketing budget on digital for Figo Aspire

Anurag Mehrotra, Executive Director, Marketing, Sales and Service, Ford India talks about the insight behind the launch campaign for Figo Aspire, marketing spends and why Farhan Akhtar was a perfect fit as brand ambassador

Abid Hasan Aug 13, 2015 9:05 AM

Teams of specialists will always do a better job for clients than a group of generalists: Jonathan Hughes

Jonathan Hughes, International President of PR and brand management agency Golin talks about the company’s G4 model, which replaces generalist account teams with four communities of specialists – Explorers, Creators, Connectors and Catalysts

Lara Rebello Aug 13, 2015 8:52 AM

OnePlus continues 'no traditional marketing' policy for 2

OnePlus India GM Vikas Agarwal talks about the launch of the OnePlus 2 and why passing on marketing expenses to the consumer is not a sustainable model in the smartphone industry

Abhinn Shreshtha Aug 13, 2015 8:42 AM

ZEEL, Network18, TV18, NDTV, TV Today ad spends estimated at Rs.500 crore in Q1

TV18 & TV Today ad spends increase by 30-80% on rebranding, high single-digit ad spends of 8-9% from Network18 and NDTV

Collin Furtado Aug 13, 2015 8:35 AM

Rdio scouting for radio partnerships as it seeks to expand India presence

Digital music streaming provider Rdio entered India earlier this year and the company is now seeking to stamp its authority in a very nascent digital music streaming market that sees the likes of Gaana and Saavn

Abhinn Shreshtha Aug 13, 2015 8:13 AM

HT Media ropes in Mahesh Krishnan as Chief Revenue Officer

Prior joining to HT Media he was working with Geosansar as Chief Executive Officer & Managing Director

exchange4media Staff Aug 13, 2015 8:05 AM

Amazon & Snapdeal fight it out in the Independence Day Sale war

With Independence Day around the corner, e-commerce biggies like Amazon and Snapdeal have launched interesting and quirky communication around their new sale offers. Flipkart is also expected to join in a day or two with its Independence Day offers

Sarmistha Neogy Aug 13, 2015 8:04 AM

BFSI clocks in net profits of 20% in Q1; ad spends expected to see double-digit growth

Private sector banks such as ICICI Bank, HDFC Bank, Axis Bank and Yes Bank have seen strong growth in first quarter of this year following growth in loans and Net Interest Income. This is expected to translate into higher ad spends from the sector

Collin Furtado Aug 13, 2015 8:01 AM

Railway Minister Suresh Prabhu to be Chief Guest at the unveiling of Pitch Top 50 Brands today

Minister of Railways, Suresh Prabhu, will be Chief Guest at the gala. The event will begin with a special address by Amarjit Batra of OLX. exchange4media is also hosting a panel discussion around the theme of the event which is "Branding a Purpose versus Purpose of Branding"

exchange4media Staff Aug 13, 2015 8:00 AM

FM Phase III: Mumbai edges closer to Rs 100 crore mark

Delhi too crossed the Rs 162 crore mark with one active bid at close of day

Abhinn Shreshtha Aug 13, 2015 7:57 AM

Ameer Ismail, Executive Director, LinOpinion GH

One of the primary innovations has centered around how we work. We have successfully adopted Golin’s G4 model, which has transformed the way we work and enabled us to better our product. We have also successfully leveraged our partnership with Mullen Lowe Lintas Group and make use of the unique expertise and talent that resides there.

exchange4media Staff Aug 13, 2015 12:00 AM