Authors

Lara Rebello
guestcolumn@exchange4media.com @Lara Rebello

Teams of specialists will always do a better job for clients than a group of generalists: Jonathan Hughes

Teams of specialists will always do a better job for clients than a group of generalists: Jonathan Hughes?blur=25

Jonathan Hughes, International President of PR and brand management agency Golin talks about the company’s G4 model, which replaces generalist account teams with four communities of specialists – Explorers, Creators, Connectors and Catalysts

Lara Rebello Aug 13, 2015 8:52 AM

Havells' move from comedy to social forwardness spells success for the brand

Havells' move from comedy to social forwardness spells success for the brand?blur=25

Lowe Lintas' social conscious campaigns for Havells like 'Hawa Badlegi' and 'Respect for Women' promote the brand by simple association with positive progressive ideas

Lara Rebello Jun 20, 2015 8:40 AM