Date-wise News
Kunal Lalani elected as Delhi Advertising Club President

Other notable members who were elected as Members of the Executive Committee of the club are Deepak Hiramath, T Sriram Gopal, Vivek Srivastava and Ranjan Khanna

exchange4media Staff Apr 29, 2015 5:23 PM

BARC releases universe update for 1 lakh+ CS HHs as on 1st March

All UAs, towns and villages are being reported as per their Census definitions, with two exceptions - Mumbai and Delhi

exchange4media Staff Apr 29, 2015 4:51 PM

'Stirred Creatives' bags Agency of the Year Award at Pepper 2015

The Agency of the Year award was accorded on the basis of maximum points received on all categories of the competition. Malayala Manorama won the Advertiser of the Year award

exchange4media Staff Apr 29, 2015 4:43 PM

NDTV's Prannoy Roy to receive RedInk Award for Lifetime Achievement

Sreenisvasan Jain, Arnab Goswami, Scroll.in and 24 other journalists to be honoured with RedInk Awards on April 30

exchange4media Staff Apr 29, 2015 4:32 PM

KR Skandaraaj re-elected President of Advertising Club Madras

Executive Committee Members too have been elected in the club’s AGM held on Monday

exchange4media Staff Apr 29, 2015 3:30 PM

Snapdeal appoints Idi Srinivas Murthy as Sr VP-Marketing

Srinivas joins Snapdeal after a string of successes in marketing at The Coca-Cola Company and GlaxoSmithKline

exchange4media Staff Apr 29, 2015 2:35 PM

Omnicom Media Group appoints Mary Buenaventura to lead The Philippines

In her new role, Mary is charged with the leadership of all Omnicom Media Group assets in Philippines, working alongside the senior management team and leads for OMD, PHD and M2M

exchange4media Staff Apr 29, 2015 12:23 PM

IMPACT launches weekly Marketing & Advertising show with Bloomberg TV India

‘Logo to IMPACT’, a half-hour weekly news magazine on the Media, Marketing & Advertising industry, will be aired at 6.30 pm on Bloomberg TV India every Tuesday. Launch episode featured Shashi Sinha, Head of the Technical Committee of the Broadcast Audience Research Council (BARC) and CEO of IPG Mediabrands India, and Partho Dasgupta, CEO of BARC India, in a reveal-all panel discussion about BARC's new rating system

exchange4media Staff Apr 29, 2015 10:18 AM

BARC to roll out data today: Will it be enough?

According to industry insiders, only household data will be rolled out till the end of August. Some agency leaders are of the opinion that robust planning cannot be done based on household data

exchange4media Staff Apr 29, 2015 9:12 AM

Pankaj Pachauri joins Jaypee Business School as Director

Well-known print and broadcast journalist Pachauri has also worked as Communications Advisor to former Prime Minister Manmohan Singh

exchange4media Staff Apr 29, 2015 8:51 AM

Rajesh Sethi to replace Arun Kapoor as CEO, Taj Television

Presently the Global CEO of Ten Sports, Sethi will be taking charge of Taj TV, overlooking the Sports and Distribution Business from May 1, 2015

exchange4media Staff Apr 29, 2015 8:48 AM

TAM ratings: Life OK ahead of Sab TV in household, Sab TV trumps Life OK in individual ratings

Leader Star Plus scored 672 GRPs in household ratings and 276 GRPs in individual ratings. Colors comes next with 483 GRPs in household and 203 GRPs in individual ratings, according to TAM data (April 5-18, 2015)

exchange4media Staff Apr 29, 2015 8:35 AM

IMPACT launches weekly Marketing & Advertising show with Bloomberg TV India

‘Logo to IMPACT’, a half-hour weekly news magazine on the Media, Marketing & Advertising industry, will be aired at 6.30 pm on Bloomberg TV India every Tuesday. Launch episode featured Shashi Sinha, Head of the Technical Committee of the Broadcast Audience Research Council (BARC) and CEO of IPG Mediabrands India, and Partho Dasgupta, CEO of BARC India, in a reveal-all panel discussion about BARC's new rating system

exchange4media Staff Apr 29, 2015 8:29 AM

Guest Column: Should BARC cut the NCCS finer for better TG Definition? Malli CR

BARC should consider reporting at a granular level by breaking down NCCS A into its two constituents - NCCS A1 + NCCS A2 and A3. This is critical for television planning in low penetration, upscale products. If TV measurement does not discriminate for these categories, the flight of spends from TV to digital could accelerate, observes Malli CR, CEO of SMG India

Malli CR Apr 29, 2015 8:24 AM

Coca-Cola beats big spenders Vodafone and Amazon in IPL 8 brand recall: Hansa report

Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM

TOI's Rahul Kansal calls HT 2 Minutes a 'scam product'

TOI's Executive President, Brand Function, Rahul Kansal on why he believes HT 2 Minutes is a fundamentally dishonest product and how a strong, tamper-proof IRS is the permanent solution that can solve readership numbers debate

Abid Hasan Apr 29, 2015 8:14 AM

Google Mobilegeddon to websites: Be mobile-friendly or be left behind

Google’s new algorithm is designed to improve mobile search by giving more weightage to mobile-friendly web pages. Google has stated, in no uncertain terms, that a page is “either mobile-friendly or not”; there are no grey areas and no degrees of ‘friendliness’

Abhinn Shreshtha Apr 29, 2015 8:01 AM

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