Veteran journalist Sumit Awasthi has put in his papers at Zee Media Corporation, say industry sources. It is learnt that Awasthi is likely to join IBN7 as Deputy Managing Editor

Abhishek Mehrotra 12-August-2014

BloodConnect and JWT set up four blood donation booths around Delhi with Parikrama songs, and invited youth to scream their heart out while donating blood

exchange4media Staff 12-August-2014

Christened Operation Mahabharat, the aim of the entire operation was to reveal how touts throughout the country are selling confidential information of people, especially related to their banking and mobile accounts

exchange4media Staff 12-August-2014

The stellar line-up of speakers at exchange4media Conclave 2014 will deliberate on all aspects of the Conclave theme of 'Marketing: The Future is Technology' in Mumbai on September 30

exchange4media Staff 12-August-2014

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh 12-August-2014

Twitter is asking marketers in India who want to use any of its advertising tools to make a minimum guarantee of $10,000 or around Rs 6 lakh. Digital agencies claim that this

Abhinn Shreshtha 12-August-2014

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado 12-August-2014

Addressing media reports that nearly 100 casual RJs aged above the age of 35 will be given the sack by AIR, Prasar Bharati has clarified that no RJ will be fired. Rather, they will have to undergo a voice modulation test

exchange4media Staff 12-August-2014

Hemant Bakshi is set to be appointed as Executive Vice President, Unilever Indonesia. The development follows HUL’s decision to split its home and personal care division into two separate units – home care and personal care

exchange4media Staff 12-August-2014

The study will reveal key insights on trends in the Indian market by WPP companies across India, insights into how brands drive financial growth, and the brands with the greatest potential for growth, among others

exchange4media Staff 12-August-2014

Bamba will be in charge of scaling up new business initiatives and to strengthen existing relationships in the North & East regions. She will additionally be responsible for the media practice at Quasar

exchange4media Staff 12-August-2014

Admen Piyush Pandey & Sam Balsara will lend creative edge to BJP's campaign for the Assemble polls in Maharashtra, Haryana, Jharkhand and J&K. UK-based Manoj Ladwa is also back to handle the communications aspect for the polls

exchange4media Staff 12-August-2014