Date-wise News

Has brand Goafest taken a beating?

Has brand Goafest taken a beating??blur=25

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

Has brand Goafest taken a beating?

Has brand Goafest taken a beating??blur=25

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

How IPL gets it right every time? Learnings for b'casters...

How IPL gets it right every time? Learnings for b'casters...?blur=25

IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...

Abhinav Trivedi Apr 15, 2013 9:29 PM

Print vs. digital: Time to sound the alarm bells for print?

Print vs. digital: Time to sound the alarm bells for print??blur=25

While digital has made significant inroads into print media, industry experts feel that digital’s foray is limited to certain cities & the younger reader base

Abid Hasan Apr 15, 2013 9:22 PM

No need for overkill, sometimes simple ideas work best

No need for overkill, sometimes simple ideas work best?blur=25

In a world where consumers are exposed to thousands of ads per day, it is imperative for a brand to create an idea that is simple & resonates with consumers

Twishy Apr 15, 2013 8:50 PM

Fourth Dimension ropes in Sridhar Naidu as Biz Head - South

Fourth Dimension ropes in Sridhar Naidu as Biz Head - South?blur=25

Naidu’s last stint was with Fever FM as Regional Sales Head - Radio and Entertainment

Deepa Balasubramanian Apr 15, 2013 7:59 PM

MIB claims 85% digitisation on the eve of March 31 deadline

MIB claims 85% digitisation on the eve of March 31 deadline?blur=25

100% digitisation is claimed in 15 of the 38 cities in DAS Phase II, 24 cities have more than 75% digitisation, while 34 cities have over 50% digitisation

exchange4media Staff Apr 15, 2013 7:58 PM

RBNL entrusts multiple brands with Grey India

RBNL entrusts multiple brands with Grey India?blur=25

Grey Delhi will handle Big FM, Big Magic (UP, MP, Bihar and Jharkhand) & Spark Punjabi, Grey Mumbai will handle Big CBS Prime, Big CBS Love & Big RTL Thrill

exchange4media Staff Apr 15, 2013 7:45 PM

TCC Chennai bags creative duties of jewellery brand KFJ

TCC Chennai bags creative duties of jewellery brand KFJ?blur=25

The development was not preceded by any creative pitch. TCC won the account based on its strategic direction and creative inputs

exchange4media Staff Apr 15, 2013 7:43 PM

Building, nurturing & growing brands excites me: Kapil Arora

Building, nurturing & growing brands excites me: Kapil Arora?blur=25

Clients seem to be happy with our work but we want them to move from being happy to being cheerleaders of our work, says the new Prez – Head of Advertising, O&M

Twishy Apr 15, 2013 7:43 PM

Cabvertising generates captive audiences for brands: Rajiv Kr Vij

Cabvertising generates captive audiences for brands: Rajiv Kr Vij?blur=25

Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent

Priyanka Nair Apr 15, 2013 7:42 PM

MphasiS appoints Kumail Tyebjee as VP & Biz Leader of Mobility Service Line

MphasiS appoints Kumail Tyebjee as VP & Biz Leader of Mobility Service Line?blur=25

Tyebjee will be responsible for sales and business development as MphasiS expands its portfolio of mobile solutions for the banking and capital markets

exchange4media Staff Apr 15, 2013 12:48 AM