Date-wise News

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra 15-April-2013

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra 15-April-2013

IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...

Abhinav Trivedi 15-April-2013

While digital has made significant inroads into print media, industry experts feel that digital’s foray is limited to certain cities & the younger reader base

Abid Hasan 15-April-2013

In a world where consumers are exposed to thousands of ads per day, it is imperative for a brand to create an idea that is simple & resonates with consumers

Twishy 15-April-2013

Naidu’s last stint was with Fever FM as Regional Sales Head - Radio and Entertainment

Deepa Balasubramanian 15-April-2013

100% digitisation is claimed in 15 of the 38 cities in DAS Phase II, 24 cities have more than 75% digitisation, while 34 cities have over 50% digitisation

exchange4media Staff 15-April-2013

Grey Delhi will handle Big FM, Big Magic (UP, MP, Bihar and Jharkhand) & Spark Punjabi, Grey Mumbai will handle Big CBS Prime, Big CBS Love & Big RTL Thrill

exchange4media Staff 15-April-2013

The development was not preceded by any creative pitch. TCC won the account based on its strategic direction and creative inputs

exchange4media Staff 15-April-2013

Clients seem to be happy with our work but we want them to move from being happy to being cheerleaders of our work, says the new Prez – Head of Advertising, O&M

Twishy 15-April-2013

Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent

Priyanka Nair 15-April-2013

Tyebjee will be responsible for sales and business development as MphasiS expands its portfolio of mobile solutions for the banking and capital markets

exchange4media Staff 15-April-2013

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