Date-wise News

Turf war in the genre has led Hindi GECs to push creative boundaries not only in content ideas but also in presentation style and story formats

Synjini Nandi 16-November-2012

The campaign takes on close competitor Fastrack and encourages the new generation to live in the moment

Twishy 16-November-2012

The agency has won the rights to install LED video walls and sell the space for advertising for one year at CST station in Mumbai

Priyanka Nair 16-November-2012

Unlike ‘Ram Leela’, which was a finite-episode show, ‘2612’ will be a weekday daily fiction show. It will be aired at 9PM from Nov 26

Synjini Nandi 16-November-2012

Social listening, an emerging sub-sector in digital marketing, will play a crucial role in consumer research, says Manas Mishra, Prez, Initiative India

Manas Mishra 16-November-2012

The sports broadcaster has paid $145 million for the South Asia telecast rights following second round of bidding,

exchange4media Staff 16-November-2012

The agency will handle brand and product communication for Kohinoor Speciality Foods

exchange4media Staff 16-November-2012

Shobhana Bhartia, Ekta Kapoor, Lynn de Souza, Radhika Roy rank amongst Fortune India’s 50 Most Powerful Women in Business

exchange4media Staff 16-November-2012

Even as UK, Israel & Sweden lead country promotion on Twitter, India’s country branding is missing, says the ‘Twiplomacy’ study

exchange4media Staff 16-November-2012

RJ Nitin’s voice resonates confidence & the way he designs content is very interesting, says Ambika Sharma, MD & CEO, Pulp Strategy

Saloni Surti 16-November-2012

Digital is no more an option today, it is a way of life. The balance of power is slowly shifting from traditional media to an engagement model. Mobile will further accentuate this. India’s large youth segment is certainly impacting a media-mix rethink. The switchover for clients is not easy. This is a very dynamic space and we have made huge investments in it, both in terms of strategy and design. You can look forward to some major announcements soon.

exchange4media Staff 16-November-2012

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