Date-wise News
Finite stories, season formats: Hindi GECs experiment...

Turf war in the genre has led Hindi GECs to push creative boundaries not only in content ideas but also in presentation style and story formats

Synjini Nandi Nov 16, 2012 7:47 PM

Timex Helix invites youth to ‘waste time’

The campaign takes on close competitor Fastrack and encourages the new generation to live in the moment

Twishy Nov 16, 2012 7:23 PM

Lineage to install LED video walls at CST station

The agency has won the rights to install LED video walls and sell the space for advertising for one year at CST station in Mumbai

Priyanka Nair Nov 16, 2012 7:21 PM

Life Ok extends event-based programming with ‘2612’

Unlike ‘Ram Leela’, which was a finite-episode show, ‘2612’ will be a weekday daily fiction show. It will be aired at 9PM from Nov 26

Synjini Nandi Nov 16, 2012 7:20 PM

Guest Column: Growing relevance of social listening

Social listening, an emerging sub-sector in digital marketing, will play a crucial role in consumer research, says Manas Mishra, Prez, Initiative India

Manas Mishra Nov 16, 2012 7:07 PM

e4m

The sports broadcaster has paid $145 million for the South Asia telecast rights following second round of bidding,

exchange4media Staff Nov 16, 2012 7:05 PM

Scarecrow Delhi bags Kohinoor Speciality Foods

The agency will handle brand and product communication for Kohinoor Speciality Foods

exchange4media Staff Nov 16, 2012 6:37 PM

Four women media honchos in Fortune’s power list

Shobhana Bhartia, Ekta Kapoor, Lynn de Souza, Radhika Roy rank amongst Fortune India’s 50 Most Powerful Women in Business

exchange4media Staff Nov 16, 2012 6:33 PM

Missed opportunity for India on Twitter

Even as UK, Israel & Sweden lead country promotion on Twitter, India’s country branding is missing, says the ‘Twiplomacy’ study

exchange4media Staff Nov 16, 2012 6:16 PM

My favourite RJ: Nitin, Fever FM

RJ Nitin’s voice resonates confidence & the way he designs content is very interesting, says Ambika Sharma, MD & CEO, Pulp Strategy

Saloni Surti Nov 16, 2012 6:15 PM

Vivek Suchanti, Chairman, Concept Communication

Digital is no more an option today, it is a way of life. The balance of power is slowly shifting from traditional media to an engagement model. Mobile will further accentuate this. India’s large youth segment is certainly impacting a media-mix rethink. The switchover for clients is not easy. This is a very dynamic space and we have made huge investments in it, both in terms of strategy and design. You can look forward to some major announcements soon.

exchange4media Staff Nov 16, 2012 12:00 AM

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