Date-wise News
Turf war in the genre has led Hindi GECs to push creative boundaries not only in content ideas but also in presentation style and story formats
Synjini Nandi Nov 16, 2012 7:47 PM
The campaign takes on close competitor Fastrack and encourages the new generation to live in the moment
The agency has won the rights to install LED video walls and sell the space for advertising for one year at CST station in Mumbai
Priyanka Nair Nov 16, 2012 7:21 PM
Unlike ‘Ram Leela’, which was a finite-episode show, ‘2612’ will be a weekday daily fiction show. It will be aired at 9PM from Nov 26
Synjini Nandi Nov 16, 2012 7:20 PM
Social listening, an emerging sub-sector in digital marketing, will play a crucial role in consumer research, says Manas Mishra, Prez, Initiative India
Manas Mishra Nov 16, 2012 7:07 PM
The sports broadcaster has paid $145 million for the South Asia telecast rights following second round of bidding,
exchange4media Staff Nov 16, 2012 7:05 PM
The agency will handle brand and product communication for Kohinoor Speciality Foods
exchange4media Staff Nov 16, 2012 6:37 PM
Shobhana Bhartia, Ekta Kapoor, Lynn de Souza, Radhika Roy rank amongst Fortune India’s 50 Most Powerful Women in Business
exchange4media Staff Nov 16, 2012 6:33 PM
Even as UK, Israel & Sweden lead country promotion on Twitter, India’s country branding is missing, says the ‘Twiplomacy’ study
exchange4media Staff Nov 16, 2012 6:16 PM
RJ Nitin’s voice resonates confidence & the way he designs content is very interesting, says Ambika Sharma, MD & CEO, Pulp Strategy
Saloni Surti Nov 16, 2012 6:15 PM
Digital is no more an option today, it is a way of life. The balance of power is slowly shifting from traditional media to an engagement model. Mobile will further accentuate this. India’s large youth segment is certainly impacting a media-mix rethink. The switchover for clients is not easy. This is a very dynamic space and we have made huge investments in it, both in terms of strategy and design. You can look forward to some major announcements soon.
exchange4media Staff Nov 16, 2012 12:00 AM
