Date-wise News
Travel & tourism print ad volumes up marginally in 2010: AdEx Analysis?blur=25

Print ad volumes of the travel & tourism sector increased by a mere 1 per cent during 2010 with private and international players advertising heavily compared to Government tourism.

exchange4media Staff Jan 29, 2011 7:29 AM

BCCL forays into TV channel distribution with JV Co MNDIL?blur=25

Bennett, Coleman & Co Ltd has announced a joint venture with Yogesh Radhakrishnan to form TV channel distribution company Media Network & Distribution (India) Ltd.

exchange4media Staff Jan 29, 2011 7:19 AM

US travel portal Expedia announces Rs 25-cr ad campaign?blur=25

US-based travel portal Expedia has been in India for two years, and now the company is ready for its big rollout. Expedia is planning a Rs 25-crore ad blitz in February 2011.

exchange4media Staff Jan 29, 2011 7:16 AM

The cool & the uncool – industry leaders show how to market to the youth?blur=25

The exchange4media Youth Marketing Summit 2011, held in Delhi on January 28, was an enthralling affair where stalwarts of the industry came together to discuss the perfect marketing mantra to captivate today’s youth.

Akash Raha Jan 29, 2011 7:15 AM

One sector that needs business discipline is media agencies: Uday Shankar?blur=25

“In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves… Will this not impact industry growth?” asks Uday Shankar, CEO, STAR India and President, IBF.

exchange4media Staff Jan 29, 2011 7:12 AM