Date-wise News
The world’s 3rd largest manufacturers and exporters of upholstery and curtain fabrics, D’Decor announced the re-launch of their brand with Shah Rukh and Gauri Khan. D’Decor has been on the forefront of the furnishings industry, with their innovative products and trendy designs, which are sought after by leading furnishing brands and adorned by labels like Karavet, Jab, Romo, Designer’s Guild, Casamance.
The Mumbai Division of Western Railway has invited sealed tenders under the ‘two-packet’ system for awarding bulk ad rights for suburban section of the entire Mumbai division. The ad rights are being offered on a variety of display formats.
Pallavi Goorha Kashyup Aug 28, 2010 8:31 AM
SureWaves has entered into a partnership with Asianet Cable Vision to launch Spot TV, offering for cable channel advertising. SureWaves is providing advertising and local content management solution to Asianet and will also act as sales partner for markets outside Kerala.
Following an overwhelming response to its ‘Condom Normalisation’ mass media campaign, BBC World Service Trust has decided to go for a makeover of condomcondom.org in order to turn it into a full-fledged website for the masses. Ideaz Inc is the agency behind the site’s fresh appearance.
Preeti Hoon Aug 28, 2010 8:30 AM
The National Capital Region is increasingly becoming a focus area for print players. After launching its Gurgaon edition, Hindustan Times has now launched its Noida edition, which hit the newsstands on August 27, 2010. The launch will be supported by an aggressive promotion and marketing strategy.
On a petition filed by Sanjay Agarwal, co-owner of Dainik Bhaskar, the Delhi High Court has given a judgment to stop the publication of the newly launched Ranchi edition of Dainik Bhaskar. As is known, Agarwal had taken the legal route to object DB Corp’s use of the Dainik Bhaskar brand name in various states for the newspaper. This decision is being seen as a part of that.
Kaushik Roy of Reliance Industries Ltd has been unanimously elected as new President of the India Chapter of the International Advertising Association for the year 2010-11 at its annual general meeting held in Mumbai on August 27, 2010. Lynn de Souza of Lintas Media Group, who was the Honorary Secretary of the India Chapter of IAA for the past two years, is the new Vice-President.
“A huge gap has opened up, we can’t deny that. China is four times India’s size… Having said that, the institutional strength of India is extremely strong as well, the entrepreneurial strength of India is extremely strong as well. Where India lacks and virtually languishes frankly, is in the ability of Indian state to become entrepreneurial and take risks,” notes Raghav Bahl, Managing Director, Network 18 Group.
There were no surprises yet again at the Emvies 2010 awards, held in Mumbai on August 27. Like last year, this year, too, Mindshare is placed at the top and has been declared Media Agency of the Year. Maxus and Mudra Max follow, with Mudra Max also taking home the Grand Emvie.
Tasneem Limbdiwala Aug 28, 2010 8:26 AM
"Our target group is the malayalis and tamils from India who are settled in Dubai. They yearn for something from their homeland and thus have an instant emotional connection with our radio channel. And this is by no means a small number. There are more than one million malayalis and tamils in Dubai and nearly 2.5 million in the GCC (Gulf Cooperation Council), making them the single largest expatriate community in this part of the world."
e4m Desk Aug 28, 2010 12:00 AM
