Date-wise News
R Chandrasekar to head marketing at a financial services group; quits Airtel?blur=25

After a stint of three years, R Chandrasekar (aka Chandru) has decided to move on from Bharti Airtel as Senior Vice President and Head of Brand and Media. It is understood that Chandrasekar is headed to a financial services group to head its marketing function.

exchange4media Staff Feb 11, 2010 4:01 PM

Thums Up ups the daredevil quotient in latest TVC?blur=25

The latest communication for Thums Up takes the takes the whole idea of ‘I Will Do Anything for My Thunder’ attitude of an Indian male to the next level of ‘Taste the Thunder’ by adding an element of fun and playfulness.

exchange4media Staff Feb 11, 2010 7:15 AM

Audio Cinema catching up in India, but packaging & delivery remain a concern?blur=25

Audio Cinema is fast catching up in India and already has 1.5 million subscribers across operators in India. UTV New Media had launched audio cinema in June 2009. exchange4media spoke to industry players to find out the scope of this new format and the road ahead in a market like India.

Robin Thomas Feb 11, 2010 7:13 AM

Star India Conference: Regional markets are the future, say experts?blur=25

Star India organised an exchange of expert thoughts and opinions on ‘Regional Television in India’ in the Capital on February 10, 2010. The discussion, themed ‘Shifting markets, shifting numbers - The role of regional media in the new marketing plan’ had among its panel members: Tarun Deep Kumar (Starcom Worldwide), Somil Sharma (Spencer’s Retail Ltd) and Rajiv Gopinath (Madison Media).

Nitin Pandey Feb 11, 2010 7:10 AM

Avinash Kaul quits NDTV Media; headed to Sahara One?blur=25

After being with NDTV Media since its inception, Avinash Kaul has decided to move on from the company. While Kaul could not be contacted at the time of filing the story, it is understood that his next destination is Sahara One, where he would be heading the broadcasting side of the business.

exchange4media Staff Feb 11, 2010 7:08 AM

Ad networks here to stay, but consolidation needed to reduce clutter – Part 2?blur=25

In the first part of the report on ‘Ad Networks’, exchange4media had explored the state of ad networks in India and the factors that led to the clutter of ad networks in India. In this second part, we find out how marketers view ad networks, the concerns and the future trends in India.

Robin Thomas Feb 11, 2010 7:03 AM

‘We will see PR being leveraged beyond traditional press relations to enable deep stakeholder engagement’?blur=25

“As the science of influence, public relations plays a central role in building and sustaining corporate reputation through powerful communication of a company’s good work. As we look forward into 2010 and beyond, we will see PR being leveraged far beyond traditional press relations to enable deep stakeholder engagement on a sustained basis, forming a key to protecting and enhancing corporate reputation,” says Shobha Vasudevan, Manager-Marcom & PR, Canon India.

exchange4media Staff Feb 11, 2010 6:32 AM

Raj Television Network to enter Hindi Heartland with Hindi GEC?blur=25

Chennai-based Raj Television Network, which operates a clutch of general entertainment, news and music channels in various South Indian languages, is gearing up for the next big leap. The South Indian television network has set its sight on Hindi heartland with Hindi GEC, christened Raj Parivaar.

Judy Franko Feb 11, 2010 6:24 AM

Religare appoints Lintas Media Group as its group media AOR?blur=25

Lintas Media Group has bagged the media mandate for diversified financial services group Religare Enterprises following a fiercely competitive pitch. Lintas Media Group will handle all the financial services, comprising asset management, wealth management, equity and commodity broking, investment banking, lending services, private equity and venture capital out of Delhi and the Mutual Fund business that is out of Mumbai.

exchange4media Mumbai Bureau Feb 11, 2010 6:22 AM