MTV is all geared to launch the 6th edition of ‘Roadies’. The channel is also planning to market ‘Roadies’ merchandise in over 15 categories, including helmets (by Wrangler Helmets) and stationery (by BILT). This season, 20 ‘Roadies’ would be chosen and the stakes have been raised to Rs 10 lakh. Raghu Ram and Rajiv Laxman would be the judges for this season of ‘Roadies’.
Given the power situation in the country, it is imperative to save every possible unit of electricity. There have been ‘Save Electricity’ campaigns earlier, whose impact is not properly gauged. But the two-month campaign undertaken by Pickle Advertising and JCDecaux for the Department of Electricity, Delhi Government, has grabbed eyeballs.
Following the completion of the acquisition of its 49 per cent stake by TBWA\Worldwide together with Omnicom, TBWA\India has entered a new phase. However, for Shiv Sethuraman, CEO, TBWA\India Group, the game plan continues to be the same and the completion of the acquisition is just a formality.
Lehman Brothers filing for bankruptcy and the sale of Merrill Lynch has created fresh turmoil in the market already reeling under rising inflation. Creating wealth and thriving amid such chaos is what every investor is looking at. NDTV Profit has launched a new show, ‘30 Minutes to Wealth’, that seeks to help viewers take charge of their money.
Travisil, a herbal cough lozenge, is all set to give Vicks a run for its money with its new campaign titled ‘Awaaz Uthegi’. The campaign features people tackling social issues such as corruption, dowry and eve teasing to drive home the point that with Travisil, one’s voice will never remain unheard.
In keeping with its YUMPI focus, Mid-Day has revamped its website which now has a strong focus on delivering locally relevant news in Bangalore, Delhi, Mumbai and Pune. This new-look Mid-day.com site is currently being promoted by a 360-degree campaign spanning print, digital, OOH, radio, trade and television media.
Kolkata-based FMCG major Emami Ltd has forayed into the highly competitive soap segment with the launch of Emami Pure Skin, a premium glycerine soap. Currently, the product is on a test launch phase in Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Gujarat and Orissa.
The World Association of Newspapers (WAN) has asked competition authorities in Europe and North America to block an advertising agreement between Google and Yahoo on anti-competitive grounds, stating that the deal would have a negative impact on the advertising revenues that the search giants provided to newspaper and other websites.
Grey Group has elevated Shalini Dam to National Creative Director. Her last assignment was as Executive Creative Director, South East Asia. Dam, who has been with Grey with close to a decade, takes over from Priti Nair, who quit about two months ago as Grey Worldwide’s NCD.
Star Union Dai-ichi, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank, has invited advertising agencies to pitch for its creative business. Kamalji Sahay, CEO, Star Union Dai-ichi Life Insurance, has confirmed the development. The pitch would take place from September 18- 25, 2008.
Agnello Dias, Chief Creative Officer, JWT, and Santosh Padhi, National Head and Creative Director, Leo Burnett, India, have put in their papers at their respective agencies. It is learnt that the creative duo has decided to join hands to launch a new agency, whose name is yet to be decided on.
Ch. Kiron, Managing Director of Ushodaya Enterprises Pvt Ltd, publishers of Telugu daily Eenadu, was unanimously elected as Chairman of Audit Bureau of Circulations (ABC) for the year 2008-09. Kiron has been a member of the Council of Management since January 2000 and has been Deputy Chairman of ABC for the year 2007-08.
Laughter is the best medicine for one’s health and for a brand’s health too, going by the success of brands like Fevicol, Kurkure, and Perfetti Van Melle. Far from trivialising the brand, the humour quotient in the ads has created a strong brand recall. However, there have been cases where the humour has fallen flat. So, how much is too much and what works? exchaneg4media.com speaks to some industry leaders to find out.