Date-wise News
MTV set to launch 6th season of ‘Roadies’; on marketing drive for Roadies merchandise

MTV is all geared to launch the 6th edition of ‘Roadies’. The channel is also planning to market ‘Roadies’ merchandise in over 15 categories, including helmets (by Wrangler Helmets) and stationery (by BILT). This season, 20 ‘Roadies’ would be chosen and the stakes have been raised to Rs 10 lakh. Raghu Ram and Rajiv Laxman would be the judges for this season of ‘Roadies’.

exchange4media Mumbai Bureau Sep 16, 2008 8:42 AM

JCDecaux syncs with Pickle for ‘save electricity’ campaign in Delhi

Given the power situation in the country, it is imperative to save every possible unit of electricity. There have been ‘Save Electricity’ campaigns earlier, whose impact is not properly gauged. But the two-month campaign undertaken by Pickle Advertising and JCDecaux for the Department of Electricity, Delhi Government, has grabbed eyeballs.

exchange4media Staff Sep 16, 2008 8:40 AM

Game plan for TBWA\India remains the same post-acquisition: Shiv Sethuraman

Following the completion of the acquisition of its 49 per cent stake by TBWA\Worldwide together with Omnicom, TBWA\India has entered a new phase. However, for Shiv Sethuraman, CEO, TBWA\India Group, the game plan continues to be the same and the completion of the acquisition is just a formality.

Tasneem Limbdiwala Sep 16, 2008 8:40 AM

NDTV Profit sets out to show the way to ‘30 Minutes to Wealth’

Lehman Brothers filing for bankruptcy and the sale of Merrill Lynch has created fresh turmoil in the market already reeling under rising inflation. Creating wealth and thriving amid such chaos is what every investor is looking at. NDTV Profit has launched a new show, ‘30 Minutes to Wealth’, that seeks to help viewers take charge of their money.

exchange4media Staff Sep 16, 2008 8:37 AM

Travisil ‘raises its voice’; seeks to give Vicks a run for its money

Travisil, a herbal cough lozenge, is all set to give Vicks a run for its money with its new campaign titled ‘Awaaz Uthegi’. The campaign features people tackling social issues such as corruption, dowry and eve teasing to drive home the point that with Travisil, one’s voice will never remain unheard.

exchange4media Staff Sep 16, 2008 8:36 AM

Mid-Day gives its website a YUMPI twist; embarks on 360-degree campaign

In keeping with its YUMPI focus, Mid-Day has revamped its website which now has a strong focus on delivering locally relevant news in Bangalore, Delhi, Mumbai and Pune. This new-look Mid-day.com site is currently being promoted by a 360-degree campaign spanning print, digital, OOH, radio, trade and television media.

exchange4media Mumbai Bureau Sep 16, 2008 8:34 AM

Emami Group ventures into soap segment with Emami Pure Skin

Kolkata-based FMCG major Emami Ltd has forayed into the highly competitive soap segment with the launch of Emami Pure Skin, a premium glycerine soap. Currently, the product is on a test launch phase in Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Gujarat and Orissa.

exchange4media Kolkata Bureau Sep 16, 2008 8:33 AM

Prabhat Khabar’s Radio Dhoom hits Jamshedpur airwaves

Following the launch in Ranchi in July 2008, Radio Dhoom, the FM venture from Prabhat Khabar, launched in Jamshedpur on September 14. With the tagline ‘Tension Nahi Lene Ka’, Radio Dhoom is targeted at the 14-35 age group.

exchange4media Staff Sep 16, 2008 8:33 AM

International: World Association of Newspapers opposes Yahoo-Google ad deal

The World Association of Newspapers (WAN) has asked competition authorities in Europe and North America to block an advertising agreement between Google and Yahoo on anti-competitive grounds, stating that the deal would have a negative impact on the advertising revenues that the search giants provided to newspaper and other websites.

exchange4media Staff Sep 16, 2008 8:32 AM

TBWA\Worldwide buys out 49 pc held by George John & others in TBWA\India

TBWA\Worldwide has announced the completion of its acquisition of the 49 per cent shareholding in TBWA\India currently held by Indian shareholders. Following this acquisition, TBWA together with Omnicom, will own 100 per cent of TBWA\India.

exchange4media Staff Sep 16, 2008 8:31 AM

Shalini Dam promoted as NCD of Grey Group

Grey Group has elevated Shalini Dam to National Creative Director. Her last assignment was as Executive Creative Director, South East Asia. Dam, who has been with Grey with close to a decade, takes over from Priti Nair, who quit about two months ago as Grey Worldwide’s NCD.

exchange4media Staff Sep 16, 2008 8:30 AM

Star Union Dai-ichi Life Insurance venture scouts for creative and media agencies

Star Union Dai-ichi, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank, has invited advertising agencies to pitch for its creative business. Kamalji Sahay, CEO, Star Union Dai-ichi Life Insurance, has confirmed the development. The pitch would take place from September 18- 25, 2008.

Tasneem Limbdiwala Sep 16, 2008 8:29 AM

Agnello Dias quits JWT, Santosh Padhi bids adieu to Leo Burnett; join hands for a new start-up

Agnello Dias, Chief Creative Officer, JWT, and Santosh Padhi, National Head and Creative Director, Leo Burnett, India, have put in their papers at their respective agencies. It is learnt that the creative duo has decided to join hands to launch a new agency, whose name is yet to be decided on.

exchange4media Staff Sep 16, 2008 8:15 AM

Eenadu’s Ch. Kiron elected ABC Chairman

Ch. Kiron, Managing Director of Ushodaya Enterprises Pvt Ltd, publishers of Telugu daily Eenadu, was unanimously elected as Chairman of Audit Bureau of Circulations (ABC) for the year 2008-09. Kiron has been a member of the Council of Management since January 2000 and has been Deputy Chairman of ABC for the year 2007-08.

exchange4media Staff Sep 16, 2008 8:13 AM

IndustrySpeak: Humour in ads can disarm consumers, but how much has it evolved in India?

Laughter is the best medicine for one’s health and for a brand’s health too, going by the success of brands like Fevicol, Kurkure, and Perfetti Van Melle. Far from trivialising the brand, the humour quotient in the ads has created a strong brand recall. However, there have been cases where the humour has fallen flat. So, how much is too much and what works? exchaneg4media.com speaks to some industry leaders to find out.

Tasneem Limbdiwala Sep 16, 2008 8:12 AM

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