FCB Ulka Healthcare has bagged the John Hopkins School of Public Health’s account for the AIDS communication programme in Maharashtra. The account size is estimated to be worth above Rs 12 crore.

exchange4media Staff Mar 24, 2006 2:26 PM

John Bosco, who was Area Sales Manager, Mumbai distribution, for India TV, has quit. He has joined TV18 as Senior Manager, and will look after network development/distribution from Mumbai to Pune for CNBC, CNBC Awaaz, CNN-IBN and Channel 7. He was with India TV for one and a half years. He has previously worked in SAB TV as Business Manager for two and a half years, and ETC as Business Manager for three years. He started his career with Asia Television Network in 1993.

exchange4media Staff Mar 24, 2006 11:22 AM

Nirupam Sahay has been promoted from AVP-Marketing to VP-Marketing at SBI Credit Cards, Delhi, recently. He replaces Sanjay Chaturvedi who has moved to a bank in the Gulf. Sahay had worked in Asian Paints for eight years as Marketing Manager in Delhi. Previously, he was Head of Marketing at Reliance Infocomm, Mumbai Circle, for a year. He has also worked for Whirlpool as Director-Marketing Services and New Business. He was the business head for air-conditioners and microwaves. Sahay has an experience of 11 years in sales and marketing.

exchange4media Staff Mar 24, 2006 11:17 AM

Anil Sharma, who was with McCann Erickson, Bangalore, as Media Planner, is set to join Emami as Manager Media, Investment and Research, from April 3. He will be involved with media planning and media research in Emami. Sharma was involved with his family furniture business for four years. Thereafter, he moved McCann and worked there for close to two years.

exchange4media Staff Mar 24, 2006 11:11 AM

Anuj Singh has recently joined Red FM as Senior Manager - Brand and Strategic Planning. He will be working closely with Abraham Thomas, COO, in the area of strategic planning, apart from heading the marketing activities for the Mumbai station. Singh was involved in the Media and Entertainment practice of Ernst & Young prior to joining Red FM. He was also associated with The Times of India and Radio City in the areas of strategic planning and marketing in the past.

exchange4media Staff Mar 24, 2006 11:06 AM

Day Two at the FICCI Frames 2006 was witness to another whirlwind round of sessions. The first session of the day saw panelists deliberate on one of the hottest entertainment mediums today - the radio. Though radio corners a mere 2.5 per cent share of the media revenue currently, players and analysts alike expect the medium to grow at a rate of 15-20 per cent in the next few years.

exchange4media Staff Mar 24, 2006 10:06 AM

The last session on Day Two of FICCI Frames 2006 focussed one of the fastest growing mediums of entertainment - gaming, be it online, mobile or on any other source. A panel comprising Ninad Chayya, EVP, Paradox Studios; Max Tan, ISV Alliance Manager, Digital Content Creation, HP PSG Asia Pacific; and Ashay Padwal, Head of Technology, Mauj, discussed the status of gaming in India.

exchange4media Staff Mar 24, 2006 10:03 AM

India might be producing nearly 1,000 films a year, yet Indian cinema's share of worldwide movie revenues is less than 1 per cent. But there is hope in the form of emerging opportunities and options for revenue earning for the Indian entertainment industry. One such great option is the digital distribution of content, which provides unprecedented and timely reach to consumers of Indian content in markets which are non-traditional clusters.

exchange4media Staff Mar 24, 2006 9:59 AM

Karan Johar and Ashok Amritraj - they do the same thing for a living, but their experience couldn't be more different. Johar is India’s own whiz kid whose family sagas have become benchmarks for the Indian film industry. Amritraj, who has made his mark in Hollywood producing successful movies, has experienced a completely different taste of working in the highly organised and competitive US film industry.

Noor Fathima Warsia Mar 24, 2006 9:54 AM

How do you become the best, when you have no control over the product you sell? The reference was to cinema exhibition in India (including multiplexes). This burgeoning breed of entertainment destinations with no control over the film content being screened is exploring ways and means to be the spender’s first choice. There is enormous scope, contend industry players, if only one can think and act beyond the obvious.

exchange4media Staff Mar 24, 2006 9:48 AM

Though outsourcing is the current buzzword for the animation industry in India, domestic studios are keen to move away from being an outsourcing company to being co-producers with globally recognised animation brands.

exchange4media Staff Mar 24, 2006 9:45 AM

Television viewing is undergoing several changes, and there are factors set to influence it further. For one, television viewing is no longer a family activity, for many. We are also moving away from having a television set, to using a multi-functional device. And yes, gone are the days of passive viewing - enter interactive television viewing. Of course, prime time will soon be dead too, because the consumer will decide the three important ‘W’s – What to watch, When to watch and Where to watch.

exchange4media Staff Mar 24, 2006 9:42 AM

There’s a problem with digitisation - once begun, it just doesn’t stop. And people can’t seem to stop talking about it either. The interesting aspect is that irrespective of who is doing the talking, media experts do find something new to throw light on – whether it is impact coming from measurement, need for digital content management, or a paradigm shift in traditional primetime to an anywhere – anytime scenario.

Noor Fathima Warsia Mar 24, 2006 9:40 AM

When it comes to entertainment, we live in a fascinating age - watching television on one's mobile phone, recording one’s favourite soap for viewing later. Always connected anytime, anywhere. Nothing will be missed, thanks to technology. While all this talk of convergence has been around for quite some time now, it is interesting to note that we are not far away from a time when we will have a unified mobile device - a television, mobile and PC rolled into one.

exchange4media Staff Mar 24, 2006 9:37 AM

Smart marketing and proper distribution play a key role in the success of a good movie, especially in the international markets. The session on ‘Marketing & Distribution of Films: The Global Perspective’, moderated by Ronnie Screwvala, Chairman, UTV, saw a keen discussion on the various key points that help a global product communicate locally, keeping in mind the specifics of the particular region.

exchange4media Staff Mar 24, 2006 9:32 AM

It may be a small development in India’s animation industry, but its significance cannot be undermined, and that is Indian studios coming up with original content. Gone are the days when our animation studios were dependent on content from international markets – a dependence that had stunted the growth of Indian animation.

exchange4media Staff Mar 24, 2006 9:28 AM

Vibrancy on FM airwaves is boosting radio's ad worthiness. And it’s not just advertisers in the US who are beginning to believe that there is life beyond the 30-second spot. With television viewership so amazingly fragmented and expensive, advertisers are tuning in to a medium that holds quite another sort of promise: radio.

exchange4media Staff Mar 24, 2006 7:15 AM

FMCG major, Colgate Palmolive (India) Ltd, has got a clean chit from the Monopolies & Restrictive Trade Practices Commission (MRTPC) on charges of unfair and restrictive trade practices filed by a consumer of Dabur India Ltd's `Lal Dant Manjan'.

exchange4media Staff Mar 24, 2006 7:13 AM

The chase for budding cricketers is becoming tiring for sports management companies. With increased demands being made by the savvy slew of cricketers, traditional sports management companies are looking at more stable pastures - good old Bollywood celebs.

exchange4media Staff Mar 24, 2006 7:12 AM

The Delhi office of Percept H has won the creative duties of Jindal Stainless Limited’s latest offering, Art d’inox, touted as the ultimate expression of art in steel. The incumbent agency was Triton.

exchange4media Staff Mar 24, 2006 7:11 AM