Pete Bosilkovski, joint CEO of VMLY&R, has quit

Bosilkovski has decided to leave the agency to pursue his own business interests

Pete Bosilkovski

Joint chief executive of VMLY&R, Pete Bosilkovski, has quit the business, seven months after being appointed to the role following WPP’s merger of VML and Y&R.

Bosilkovski has worked in a joint CEO capacity with Aden Hepburn, to fully integrate the two agency’s operations.

Bosilkovski was hired as Y&R’s regional CEO following the departure of Phil McDonald’s in 2018.

His joining the WPP AUNZ owned agency came after nine years at Leo Burnett which he joined as client services director in 2009 before being promoted to the role of managing director five years later. He held the MD title for almost four years before being promoted to CEO in 2015 to replace celebrity CEO Todd Sampson.

WPP AUNZ interim CEO John Steedman said, “Bosilkovski played an intrinsic role during the integration of the two agencies but with the process nearing completion, he opted to pursue other opportunities and seek new challenges. It has been highly beneficial to have Aden and Pete work together as joint CEOs particularly in the early stages of the merger. Both have been working tirelessly to bring VML and Y&R together in this market to create what is already proving to be a market-leading, fully integrated digital and creative offering, and we thank them both for their professional approach and keen eye for optimal business outcomes. Pete now leaves the business with our gratitude and best wishes.”

Bosilkovski said, “I was enticed to Y&R by the offer of a very specific brief to revitalise the brand in Australia and New Zealand. The opportunity to work with (former) WPP AUNZ CEO Mike Connaghan, who I have had a great professional relationship with for a long time, was an absolute bonus. The VMLY&R leadership structure is a different brief and I have decided to resign in my joint CEO role. I wish Aden the best of luck.

“I’m exceptionally proud of my talented team, their commitment to executing our transformation plan and the successes we achieved in my time in the role. I also would like to thank our fantastic client partners for all their support and belief in creating world-class creative solutions. I wish them all the success in the future. I’m now in the process of planning out my next chapter,” said Bosilkovski.

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