Hero MotoCorp calls media pitch worth Rs 300 crore

The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker

by Naziya Alvi Rahman
Published - Jul 23, 2019 2:50 PM Updated: Jul 23, 2019 2:50 PM

Two-wheeler giant Hero MotoCorp Ltd., formerly Hero Honda, has called a multi-agency media pitch. The account size is estimated to be Rs 250 to Rs 300 crore. The pitch for the account, which is currently with Wavemaker of GroupM, is expected to see participation from all leading agencies, including IPG and Dentsu  Aegis Network, claimed sources.

exchange4media reached out to Hero MotoCorp and GroupM for confirmations, but did not receive a reply till the filing of the story.

As per sources, the pitch has been called recently and is expected to close by August-end or September. The account was earlier handled by Maxus, which was later merged with MEC to form Wavemaker.

Hero MotoCorp is an Indian motorcycle and scooter manufacturer based in New Delhi. The company is the largest two-wheeler manufacturer in the world, and also in India, where it has a market share of about 46 per cent in the two-wheeler category. In September 2018, the two-wheeler giant roped in Indian skipper Virat Kohli as its brand ambassador. 

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