GroupM names Demet İkiler as EMEA CEO
İkiler, who will serve on GroupM’s Global Executive Committee, will continue to be WPP Country Manager in Turkey
GroupM has appointed Demet İkiler as EMEA CEO, effective immediately.
İkiler, who will serve on GroupM’s Global Executive Committee, will lead GroupM’s operations in the region while remaining WPP Country Manager in Turkey, a role she took on in 2013. Her role was most recently held by Dominic Grainger who transitioned to WPP as CEO of Specialist Communications as of September 2019.
We're thrilled to announce @demetikiler as new CEO of GroupM EMEA! She's been instrumental in our success in the #Turkish market, helping to rapidly grow GroupM there during her time as country CEO. On her promotion: “I look forward to working closely with our exceptional pic.twitter.com/z4J0IEr9h3
— GroupM (@GroupMWorldwide) February 26, 2020
İkiler is now responsible for strategy and operations in one of the world’s largest regions across GroupM’s agencies, including Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis.
She will also continue to oversee the success of all WPP business in Turkey, where GroupM is currently a market leader. In addition to being the WPP Country Manager, she has also been the GroupM CEO in Turkey since 2011. She joined the group in 2000 as CEO of Mindshare.
“Demet has been an incredible asset to both GroupM and WPP for 20 years, helping to rapidly grow GroupM in the Turkish market during her time as CEO,” said Christian Juhl, Global CEO. “Her openness to the pace of change and understanding the benefits of an emerging global technology and services capability makes her the type of leader we look for at GroupM. She has a tremendous passion for our clients, our people and the advertising industry, with the goal of making advertising work better for all people. I see her as a leader that understands both our clients’ need for growth and our agencies’ ability to thrive and differentiate.”
“After spending 20 years building GroupM and WPP’s presence in Turkey, I’m excited and honoured to lead the EMEA region,” said İkiler. “I look forward to working closely with our exceptional senior leadership team and partners across our agencies to capture a new era of growth for our clients.”
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