Former GroupM CEO Sameer Singh joins ByteDance as VP of Monetisation for India

Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India

by exchange4media Staff
Published - May 21, 2019 5:19 PM Updated: May 21, 2019 5:19 PM
Sameer Singh ByteDance

ByteDance, a leading technology company operating a range of content platforms, today announced the appointment of Sameer Singh as Vice President, Monetisation (India). In his new role, Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India. Based in Gurugram, Singh will be starting his role in August.

Commenting on his new role, Sameer Singh said, “I am truly excited to join ByteDance, which is one of the fastest growing global technology companies spearheading innovation in the mobile space. In India, ByteDance has transformed the way people create and interact with their content, and I believe that my experience will contribute to ByteDance’s promising journey in this market. I am looking forward to working with my colleagues, our clients, and our partners at ByteDance to create new synergies in the industry.”

Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM. With varied experience spanning over two decades, he has worked in different regions including India, China, USA, UK and West Asia.

Welcoming Singh to the team, Lidong Zhang, Senior Vice President, ByteDance said, “We are excited to welcome Sameer to the team. We are looking forward to working with him to bring ByteDance’s monetization efforts in India across our various platforms such as TikTok and Helo to even greater heights.”

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