Former Britannia Marketing Head Ali Harris Shere to join ITC

Shere quit Britannia after being associated with the company for over two decades

e4m by Ruhail Amin
Updated: Sep 11, 2019 10:14 AM



Ali Harris Shere, who has stepped down as Britannia’s marketing head, is all set to join ITC Ltd. This has been confirmed to exchange4media by highly placed sources.

Shere has been one of Britannia’s longest serving top executives who had been associated with the company for over two decades. He has played a key role in Britannia’s pan-India expansion.

Shere started his career with Britannia in 1998 as a management trainee. Over the course of time, he rose to become the face of the company as far as its marketing strategy is concerned.

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