Eros Now expands partnership with Freecharge

The partnership will allow Freecharge customers to access Eros Now’s content library at a 35% discount to the annual subscription price

e4m by exchange4media Staff
Updated: May 7, 2020 12:02 PM
Eros Now

Eros Now has announced the expansion of its existing partnership with Freecharge, the digital marketplace for financial services and products. The partnership will allow Freecharge customers to experience Eros Now’s massive content library at a 35% discount to the annual subscription price. The discounted price allows Freecharge users to access Eros Now’s extensive content library consisting of over 12,000 movie titles, original shows, music, short-format content - Eros Now Quickie and much more.

This collaboration caters to the demand of the country’s massive digital-savvy customer base and enhances their online experience. The alliance further benefits Freecharge users through a one-time cashback rebate of Rs 80 to their account when subscribing to Eros Now.

Commenting on the announcement, Ali Hussein, CEO, Eros Now said: “India is one of the fastest-growing markets for digital consumers and lately Over-the-Top and digital payment platforms have witnessed a massive growth. As India constantly avails digital services for all their needs, the partnership with Freecharge helps Eros Now further to cater to audiences demand to stream premium content online.”

Siddharth Mehta, CEO, FreeCharge, said, “The company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. At Freecharge, we always strive to deliver value-added services to our consumers and enhance their experience on our platform. Eros Now’s extensive entertainment content library appeals to today’s online audience, and we are pleased to extend this partnership to offer our customers unprecedented online entertainment.”

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