Bira 91 appoints Deepak Malhotra as Senior Vice President-Sales

Malhotra was most recently Director of Sales at AB Inbev

e4m by exchange4media Staff
Updated: Aug 19, 2019 12:20 PM



Beer brand Bira 91 has announced the appointment of Deepak Malhotra as the Senior Vice President, Sales, India, to its executive leadership team.

Malhotra brings with him significant scale-up experience in the alcobev industry. With over of 22 years of experience in the world of beverages, Malhotra has successfully held multiple sales and marketing positions with a proven track record in growing businesses profitably, turning around markets and delivering targets.

Malhotra was most recently Director of Sales at AB Inbev. He was responsible for driving the mass portfolio of the company nationally. Prior to that, he was the COO for a diversified Indian business in the alcobev space – a $250m spirits player based out of Tamil Nadu. He spent five years at Beam Global (Teachers, Jim Beam etc) as the Sales Head for India and the sub-continent growing the brand from a niche player to a market leader in its segment.  Prior to Beam, Deepak spent 7 years at SAB Miller in various sales and marketing roles, eventually leading the largest region for the company (North & East) and delivering 3x growth during his stint. He has also spent time at Coca Cola in the early stages of his career.

Speaking on the appointment, Ankur Jain, Founder & CEO, Bira 91, said, “I am excited to bring an experienced hand like Deepak Malhotra to our team. In his previous stints at SAB Miller, ABI and Beam Global, he brings in considerable experience of scaling alcobev brands in the country – having done this multiple times in the career already. As we enter into an inflection point as a business and embark on our national growth strategy, Deepak will be instrumental in driving our sales teams to deliver on our promise of flavorful beers for our consumers and fulfill our ambition to become the beer of choice for this generation of consumers in India.”

Commenting on his appointment, Deepak Malhotra said, “I am excited and humbled to take up this new challenge at Bira 91. With this role, I am looking to utilize my past experiences in the Alco-Bev space and contribute to the rapid growth of Bira 91 making it the preferred choice of beer for consumers in India.”

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