BBDO India appoints Akashneel Dasgupta as Chief Creative Officer

Nikhil Mahajan will be General Manager at BBDO India’s Delhi office & Chief Growth Officer

e4m by exchange4media Staff
Updated: Aug 19, 2019 8:55 AM



Akashneel Dasgupta has been appointed Chief Creative Officer at BBDO India and Nikhil Mahajan will be taking over as General Manager for its Delhi office, as per media reports. Mahajan will also be the Chief Growth Officer.

Mahajan moved to BBDO from Lowe Lintas where he was Executive Director. He was quoted in media reports saying: “As storytellers we need to not merely adapt but stay ahead of the tide while the others learn to ride it. When I met Josy and Suraja, there was an almost intuitive connect and excitement, on how we can shape the future. To find that kind of chemistry with key stakeholders is rare, and t’s critical to the success and growth for our brands. As the Delhi lead and the added responsibility of Chief Growth Officer for BBDO, my key mandate is to discover new paths and ways to grow and I can’t wait to get going.”

Meanwhile, Dasgupta comes with more than 15 years of experience of working with agencies like DDB Mudra, Lowe, Dentsu and ADK Fortune. On his appointment, Dasgupta has been quoted as saying: "I have been keenly watching the work they have been doing in India for the last few years. It always resonated with me. So relatable, so every day and yet so powerful. Even at ADK, I was lucky to be part of work which was similar in nature and here I could see synergy. I’m excited to be part of the team keeping the creative legacy of BBDO alive alongside Josy and Suraja."

On Mahajan and Dasgupta’s appointment, Suraja Kishore CEO, BBDO India, has said: “At BBDO, we believe the future of advertising is ours to shape, and in Nikhil & Akash, we have discovered co-creators for our exciting new chapter. From the first meeting, Nikhil came across as someone who has a compelling drive and responsibility to do what he can to shape the future. Akash on the other hand impressed us with his ability to imagine and execute a future that he envisions. Together, they will help take our business to great new heights, as well as for our clients.”

Meanwhile, Josy Paul, Chairman and CCO, BBDO India, said, “Nikhil and Akashneel are natural born seekers. Nikhil is highly talented, with strong business acumen and an eye for creative storytelling, given his background in music and songwriting. And Akashneel is a creative enthusiast who is deeply rooted in the nuances of mass India. They speak the language of Gen Z and represent where advertising and marketing is going. Along with our young diverse talent at BBDO, we firmly believe they will create greater value for our clients as they push the industry forward.”

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