TVF joins hands with Mumbai Police to address the issue of Triple Riding
Releases a video to strengthen the message that triple riding should be avoided at all accounts
Published - 08-April-2019
The Viral Fever and Mumbai Traffic Police have joined hands to raise awareness around the dangers of triple riding on a two-wheeler, through a unique initiative.
TVF’s popular trio - Sumeet Vyas, Amol Parashar and Maanvi Gagroo - from the Tripling series were roped-in for a short video to send out a message to the citizens to be responsible riders and keep roads safe.
Commenting on TVF’s road safety awareness campaign about Triple Rides on two wheelers, Amitesh Kumar, Joint Commissioner of Mumbai Police - Traffic, said, “It is the combined responsibility of the authorities as well as the citizens to ensure that our roads are safe. However, triple riding is commonly seen among the bike riders in the city; and it definitely puts the safety of the riders as well others on the road, in jeopardy. So, it is essential to create more awareness about the hazards of such activities through strong campaigns such as the Tripling Road Safety Awareness campaign. I feel certain that the citizens will support us in ensuring that our city roads are safe; and will avoid triple riding and stop anyone from doing so.”
Sameer Saxena, Chief Content Officer and Head of TVF Originals, commented on the campaign, “In Mumbai, everyone is always rushing to get somewhere and with little or no attention to traffic rules. One of the most dangerous safety violations that people engage is in triple riding. Despite the traffic police putting in great effort, a large majority of the people still put themselves and others at grave risk. At TVF, we have always wanted to use the reach that we have to make a difference and create a positive impact. With the second season of Tripling out now, which features a road-trip, we knew we had to speak about road safety to make the audience aware. We are glad to have partnered with Mumbai Traffic Police and Red FM to create awareness about the dangers of triple riding amongst Mumbaikars. Tripling rides can be fun especially with siblings, and if one wishes to do it, opt for any four-wheeler or public transport, rather than a two wheeler.”
The engaging short video witnesses the three actors triple riding to make the message heard. The trio is seen on the street, struggling to fit on a single two-wheeler. Much to their annoyance, they are caught by the police for triple riding and they then try to sweet talk their way out of the issue. The senior cop reprimands their actions and asks them to pay a fine. To the spectator’s surprise, the cop fining them was actually the popular Red FM jockey, RJ Akriti who reveals her identity once the trio understands the hazards of triple riding. The video concludes with the reminder that “Tripling only looks good on-screen, and not on the roads.”
The captivating video captures the attention of the audience and strengthens the message that triple riding should be avoided at all accounts. Watch the video here:For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK