CRIC

Supari Studios' 70s disco theme campaign for Smashbox featuring Monica Dogra

To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandekar effortlessly

e4m by exchange4media Staff
Updated: Jun 16, 2018 9:51 AM

Supari Studios produced the latest campaign for beauty brand Smashbox

for their popular product, Super Fan Mascara. Starring singers and actors Monica

Dogra and Shibani Dandekar, the film also features their other star products,

the Always On Liquid Lipstick and Always On Liquid Liner. The 70s disco

theme campaign takes a cue from the global campaign film which was released

with Canadian social media sensation, Lilly Singh, for their limited-edition

vibrant red shade of Always On Liquid Lipstick called Bawse, the comedienne’s

word for boss 


In order to catch the 70s vibe for the film, Supari Studios kept the set lit

up in blue and pink, with quick cuts and extremely funky music which captures

the fun aspects of Dogra and Dandekar effortlessly. The film moves from an intimate,

goofy, scene where the two girls are just having fun dressing up, to a set-up

which is sultry, and oozes sophistication and yet keeps the fun alive. The film

played off the natural chemistry between Dogra and Dandekar to keep it upbeat

and relatable. The use of neon graphic elements helps facilitate the 70s theme

of the video. The sets were filled with elements from the 70s such as a disco

ball, a jukebox, lots of neon lights, lit up flooring which all lends itself

to make the video alive and dynamic.





Akshat Gupt, Director of the film and co-founder, Supari Studios said, "The

art, the clothes, and the music of the film was all inspired by the 70's. We

wanted to try and capture the natural camaraderie between Shibani and Monica

and that's exactly what translated on screen. We used an interesting number

of techniques in order to bring back the 70's. We used lights that threw in

fill colours of blue and pink while maintaining a neutral light on the face

at the same time. This was done in order to bring out the natural colours and

contours of the face, but still have a 70’s vibe in the background. The camera

movement was intentionally minimal in order to supplement the fast cuts and

subtly bring back the block framing of the 70’s. All in all, it was a super

fun commercial to work on."





Supari Studios is a digital content studio that is focused on generating engaging

content on the web through live action and animated films. Mitali Sharma, Executive

Producer, Supari Studios, said “Smashbox reached out to us and came to us with

a challenge of bringing back the 70's for the Superfan campaign. The biggest

test for us was to find a location that could transcend the audience and turn

back the clock! Every aspect was detailed out carefully, from the hair, styling,

and art in order to stay true to that decade. The 70's was a time of funk, disco

and groove and we wanted to capture that vibe on screen. The brand gave us enough

leeway and room that allowed us to experiment and I think the results speak

for itself. "








Credits:





Client: Smashbox Cosmetics


Talent: Monica Dogra and Shibani Dandekar


Director: Akshat Gupt


DOP: Anuj Samtani


Executive Producer: Mitali Sharma


Lead Producer: Manasi Pareek


Line Producer: Abbiy Obheroii


Production Design: Urvee Ashar & Shipra Rawal


Stylist: Divyak D'Souza


Art Assistant: Drishti Bakshi


Chief AD: Joel Nigli


2nd AD: Kanika Krishnani


Focus Puller: Alpesh Parmar


Lighting Chief: Praseed Verma


Offline Editor: Joel Nigli


Colour Grade: Pramod Patil (After Studios)


VFX Supervisor: Aditya Tawde


Visual Effects: Kunal Prabhu, Shikha Sharma, Aghil Prasannan, Shanel Moraes


Music Director: Kim Koshie (Marble Man Audio)


Spot: Ilyas, Rafiq, Iqbal, Arif, Hussain

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