Specsmakers awards digital mandate to Optima Response

The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search

e4m by exchange4media Staff
Updated: Sep 10, 2019 11:44 AM

Specsmakers has awarded its digital business to Optima Response, a full service agency based out of Chennai. Optima already handles the mainline business for Specsmakers.

Specsmakers has multiple digital assets, including presence in social media platforms. The mandate includes driving traffic to these digital assets, drive store visits, increasing share of search and over time transform Specsmakers from a pure play brick and mortar brand to an omni-channel brand.

Pratik Shah, CEO of Specsmakers says, “Optima has been with us for the last 12 months. They have added a lot of value to our mainline advertising. When we started looking for a digital partner, we liked how Optima approached the digital communication. They brought fresh ideas to the table and we are sure they will add value to our digital communication also.”

B.S. Raj Narain, CEO Optima, commenting on the win said: “We are extremely proud of the work we do for our clients. It shows in the passion we bring to the table. Specsmakers as an organization has very similar ethos. They just want to be the best in whatever they do. We are merely shining a light to that vision.”

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