Social Beat leverages user-generated content for Swiggy campaign

While the ongoing campaign has got multiple entries and views on TikTok, Social Beat is also working on a social media strategy in 11 languages

by exchange4media Staff
Published - Aug 26, 2019 1:31 PM Updated: Aug 27, 2019 2:32 PM
Social Beat

The best way for a brand to tap newer audiences and widen their clientele is by sharing content for the users, by the users. This notion paved the way for user-generated content (UGC) – the next big thing in the online marketing space.

With big platforms like TikTok, Twitter and Instagram leading the way when it comes to user-generated content, brands are now leveraging this to promote better recall and engage with the next billion Internet users. Keeping this in mind, Social Beat, one of India’s fastest-growing digital marketing solutions company, is working with leading brands to tap the power of UGC.

Swiggy worked with Social Beat to launch Swiggy Starhunt, a platform for delivery partners to showcase their talent by uploading videos on popular video-sharing app TikTok. These videos come under the categories of acting, dancing, singing and musical instruments. Social Beat is also working on a robust social media strategy in 11 languages to reach a pan-Indian audience, which resulted in 44+ million views.

Another successful campaign in terms of user-generated content is that of “Season of Chocolate” launched by Social Beat and Callebaut India. As part of the campaign, top chefs from across India were asked to share innovative chocolate dishes that celebrate festivals such as Raksha Bandhan, Eid, Ganesh Chaturthi and Friendship Day. The posts were shared with the hashtags #SeasonOfChocolate and #MadeWithCallebaut, and contributed to the brand awareness of Callebaut India.

“User-generated content is definitely the way to increase engagement and consumer trust.  With the availability of low-cost smartphones and data plans, more and more Indians are getting online and the best way to engage with them is by getting them involved in your marketing strategy”, says Vikas Chawla, co-founder of Social Beat.

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