Shraddha Kapoor to be face of The Body Shop in India

The brand also unveiled its first Television Commercial, featuring the actor

e4m by exchange4media Staff
Updated: Sep 10, 2019 12:49 PM


Body Shop

The Body Shop has roped in Bollywood's millennial icon Shraddha Kapoor as its new face in India.

The Body Shop also unveiled a Television Commercial, its first-ever TVC.

Shriti Malhotra, CEO, The Body Shop India said: “The Body Shop welcomes the vibrant and multi-talented Shraddha Kapoor as The Body Shop India's Brand Ambassador. We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. Shraddha is a natural choice for The Body Shop's values of beauty and activism. She personifies the seamless amalgamation of natural beauty, empowerment, hard work and passion to make a positive difference for our planet and its people.”

On the association, Shraddha said: “The Body Shop is a brand that believes that everyone is beautiful, and fights for a greener, kinder, better world every day. I am overjoyed to have the opportunity of representing this brand and lend my voice for causes that actually matter. I look forward to being a part of The Body Shop and together partner for a more beautiful world inside-out.”

“I am also very excited for the new The Body Shop TVC. It resonates and echoes The Body Shop values with a meaningful message and I am thrilled to be a part of this milestone in the brand's history,” she added.

Russell de Chernatony, APAC Franchise Account Manager, The Body Shop APAC said: “Shraddha Kapoor is the perfect fit for The Body Shop as she represents today's young, confident and strong Indian woman who is sociable, empathetic and is always striving to contribute meaningfully to her society. We welcome Shraddha in The Body Shop family with our hearts wide open and we look forward to a fruitful association with her.”

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