Red Bangle wins strategic and creative mandate for McCain Foods India

The mandate was awarded following an agency-wide pitch

by e4m Staff
Published: Nov 22, 2024 3:29 PM | 1 min read

Red Bangle has been appointed as the strategic and creative communication partner for McCain’s India food service division after an agency-wide pitch.

“Red Bangle will collaborate with McCain Foods India to enhance the presence of brands such as V Crispers, SureCrisp, among others, in the Indian market. McCain Foods India chose Red Bangle as their strategic communications partner because of the agency's deep understanding of the market landscape and brand, as well as their remarkable creative work,” stated a press release.

Speaking on the occasion, Samantha Dutta, Director of Sales & Marketing, McCain India, said "Despite already leading the category, there is still signicant room for growth due to the low market penetration of frozen food products. This partnership will change how we engage and converse with customers, enhancing the impact of our communication. By demonstrating how our innovative value-added fries contribute to their business, we aim to not only boost our market share but also improve customer perception.”

"We are delighted to partner with McCain Foods India. Our team's dedication to strategic solutions and creative innovation align with McCain's growth objectives. We look forward to a successful collaboration and being able to leverage all of our capabilities across strategy, campaigns, content and technology for McCain Foods India," said Lakshmi Rebecca, Founder and CEO of Red Bangle.