RAPP bags's business

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website

e4m by exchange4media Staff
Updated: Mar 7, 2014 9:39 AM
RAPP bags's business has roped in RAPP India as its agency. RAPP, part of the DDB Mudra Group and one of Omnicom Group’s leading multi-channel agencies, will be responsible for bringing the brand’s new proposition alive. RAPP’s mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign. The business will be based out of Rapp India’s Gurgaon office.

On choosing RAPP, Sanjeev Kumar, Business Head, said, “The online matrimony space in India is quite challenging, with many established and new players. Over the years, we have realised that although the space has a lot of big players, the value differentiator in this category hasn’t been cracked just yet.  We are re-launching into this competitive market with an offering unlike any the market has witnessed yet. We were looking for an agency that would help us amplify this difference. RAPP, with its unique strategic and media agnostic approach, seemed like a perfect fit.”

Venkat Mallik, President, RAPP India added here, “The SimplyMarry team has a strategy that is designed to change the convention among matrimonial sites. A number of new innovations are planned that will change the rules of the game. To be able to disrupt the convention is a challenge that has always got us going. And we hope to do that with We are thrilled that SimplyMarry believed in our media agnostic approach with digital at its core. We look forward to the opportunity to relaunch SimplyMarry soon.”

Promoted by The Times of India Group, is touted as India’s only 100 per cent free matrimonial portal.

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