Pizza Hut offers Pan Pizzas starting at Rs 99

The advertising campaign will first break on digital platforms, followed by TV during the IPL season

by exchange4media Staff
Published - Apr 8, 2019 2:57 PM Updated: Apr 8, 2019 2:57 PM
Pizza Hut

Pizza Hut on Monday announced the launch of Wow Everyday Value. Customers will now have access to the Pizza Hut pan pizzas at a very attractive price, starting at Rs 99. 

Pizza Hut is also launching an aggressive TV and digital campaign. The advertising campaign will first break on Digital platforms, followed by TV during the IPL season. 

The campaign film introduces ‘Agent Pizza’, a new mystery character whose sole purpose is to help pizza lovers discover the tastiest pizzas in town, at never before price points for the brand.

“In the world of pizzas, where value often comes at the cost of quality, Pizza Hut is the exception. With its Wow Everyday Value offering, consumers can now feast on the tastiest pizzas, at an accessible Rs 99 price point. Naturally, that makes Pizza Hut the destination of choice for pizza lovers. Our communication simply dramatises the same,” said Kapil Arora, President – Ogilvy Group Companies, North at Ogilvy & Mather.Along with the Pan Pizza menu, the beverage offerings are also being augmented with the launch of Masala Pepsi and Masala Mirinda. 

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